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Economy of `Culture

General data

Course ID:	2100-PK-M-D2EKKU
Erasmus code / ISCED:	14.0 Kod klasyfikacyjny przedmiotu składa się z trzech do pięciu cyfr, przy czym trzy pierwsze oznaczają klasyfikację dziedziny wg. Listy kodów dziedzin obowiązującej w programie Socrates/Erasmus, czwarta (dotąd na ogół 0) – ewentualne uszczegółowienie informacji o dyscyplinie, piąta – stopień zaawansowania przedmiotu ustalony na podstawie roku studiów, dla którego przedmiot jest przeznaczony. / (0310) Social and behavioural sciences, not further defined The ISCED (International Standard Classification of Education) code has been designed by UNESCO.
Course title:	Economy of `Culture
Name in Polish:	Ekonomia kultury
Organizational unit:	Faculty of Political Science and International Studies
Course groups:	(in Polish) Polityka kulturalna i zarządzanie w kulturze - DZIENNE II STOPNIA - 2 semestr 1 rok - przedmioty ob.
ECTS credit allocation (and other scores):	8.00 Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load.
Language:	Polish
Prerequisites (description):	A course aimed at providing knowledge on the economic aspects of the organisation and functioning of cultural organisations.
Mode:	Blended learning
Short description:	A course aimed at providing knowledge on the economic aspects of the organisation and functioning of cultural organisations.
Full description:	The aim of the course is to provide students with knowledge of the economic and managerial aspects associated with the functioning of cultural and creative industries organisations.
Bibliography:	Kasprzak, R. (2013) Creative industries in Poland - conditions and prospects. Operationalisation of the business model in creative industries - preliminary research results. Co-authors: Tomaszewski, A., Ziółkowska, M. In: Strategic management in the era of digital network economy (eds. Urbanek, G., Gregorczyk, S.). Wydawnictwo Uniwersytetu Łódzkiego 2020. Business opportunities in cultural and creative industries in the Central and Eastern Europe In: Entrepreneurship, Economic Development and Public Policy - in search of synergies, Red. E. Parker, P. Pietrasiński, M.S. Tosun, P. Wachowiak, M. Wojtysiak-Kotlarski. SGH Publishing House. Warsaw 2019, pp. 61-79. SZOSTAK, Agnieszka, et al. Dorota Ilczuk, Economics of culture. Management in culture, 2013, 14.3: 301-304. SOBOCIŃSKA, Magdalena. Determinants and prospects for the development of market orientation in entities of the cultural sphere. Monographs and Studies of the Wrocław University of Economics, 2015, 259.
Learning outcomes:	- the student knows which factors of the socio-economic environment determine the functioning of a cultural organisation - the student is able to prepare a marketing plan for a cultural organisation - the student is able to prepare a financial plan for a cultural organisation - the student is able to prepare a project management plan for a cultural organisation
Assessment methods and assessment criteria:	- individual report 50% - group work report 50%
Practical placement:	n.a.

Classes in period "Summer semester 2023/24" (in progress)

Time span:	2024-02-19 - 2024-06-16	Selected timetable range: weekly course term Navigate to timetable MO TU WYK CW W TH FR
Type of class:	Classes, 30 hours more information Lecture, 30 hours more information
Coordinators:	Rafał Kasprzak
Group instructors:	Rafał Kasprzak
Students list:	(inaccessible to you)
Examination:	Course - Examination Classes - Pass/fail Lecture - Examination
Full description:	Issues addressed: Creative industries and culture in the economy Marketing analysis in culture and creative industries Building a marketing strategy in culture and creative industries Communication strategy in culture and creative industries Task - building a marketing strategy Business models in culture and creative industries Basics of financial planning (NPV, ROI, break-even point) in culture and creative industries Task - building a business model and calculating the break-even point / ROI / NPV Project management in culture and creative industries Project team management in culture and creative industries Task - planning your own cultural project Own business in the creative industries - business environment institutions

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