Conducting Business in Europe

elective courses

The course will be examined include following areas of concern: Conducting Business in outline theoretical and practical - the essence, the nature, the typology of Business and functioning of the business in national law in Poland and in the European Union.

The course will be analyzed following areas of concern:

The business environment (ease of doing business in the European Union countries, analysis of the individual Member States of the European Union), Type of business enterprises in the European Union (distribution, manufacturing, services, consulting, etc.), The procedure for creating a business enterprises (starting business), Benchmarks for establishment of business enterprises , bodies with powers to establish the business enterprises, the registration of the business enterprises - the necessary documents and registration procedure, Business Management (project management in the company, management systems and business processes, components effective operation, Human Resource Management in the company, leadership in the company), Marketing in the company (The company and its objectives, brand the company as a source of advantage of the company, customer relations, planning, direct marketing, sales management, advertising campaigns, public relations activity, E-Business), Finance in the company (getting credit for business, Protecting investors, Paying taxes, accounting in the company, financial liquidity and so on), Negotiations in Business (enforcing contracts, trading across borders, resolving insolvency, lobbying in the business).

Literature:

• Capachietti L., Sandberg B., Quickbooks 2015: The Best Guide for Small Business, McGraw-Hill Education – Europe, London 2015;

• Foote C. S., The Business Side of Creativity, The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Fourth Updated Edition), W.W. Norton & Company, New York 2014;

• Guay Terrence R., The Business Environment of Europe, Cambridge University Press, Cambridge 2014;

• Jędrych E., Wiśniewska H., Business Matters, Wolters Kluwer, Warszawa 2012;

• Kubasek N. K., Brennan B. A., Browne M. N., The Legal Environment of Business, Global Edition (7th Edition); Pearson Education, New Jersey 2014;

• Schaaf R., Development organizations, Earthscan from Routledge, London, New York 2013;

• Shaw G., The Art of Business Communication, Pearson Education, London 2014;

• Stroh P. J., Business Strategy, Plan, Execute, Win, John Wiley & Sons, Hoboken, New Jersey 2014;

• Somers F., European Business Environment: Doing Business in Europe, Routledge, New York 2019;

• Wetherly P., Otter D., The Business Environment, Themes and Issues in a Globalizing Word, Third Edition, Oxford University Press, Oxford 2014;

• Williams S., The Financial Times Guide to Business Start Up 2015, FT Publishing International, London 2014.

Legislation and documents:

• Act of 2 July 2004 on Freedom of Economic Activity (Journal of Laws of 2007, No. 155, item 1095, as amended;

• Act of 7 July 2005 on lobbying activities in the lawmaking process, Dz. U. Nr 169, poz. 1414;

• Consolidated version of the Treaty on European Union, OJ C 326, 26.10.2012

• Consolidated version of the Treaty on the Functioning of the European Union, OJ C 326, 26.10.2012;

• The Constitution of The Republic of Poland of 2nd April, 1997, Dz. U. No. 78, item 483;

Website:

•http://europa.eu/eu-life/index_en.htm

•http://www.paiz.gov.pl/polish_law/forms_of_doing_business

•http://www.doingbusiness.org/content/dam/doingBusiness/media/Profiles/Regional/DB2019/EU.pdf

After completing the course, students:

a) has knowledge of the structure and conditions to implement policies detailed by European countries and the European Union (K_W16), has knowledge of the economic and social aspects of integration of EU Member States and the impact of European Union economic and social policies of the Member States, including various forms of entrepreneurship (K_W19), knows and understands the basic concepts, principles and legal and ethical standards applicable to the economy, culture and science of the European (K_W21), knows the methods, tools and techniques of obtaining data on the European Union and the processes occurring in it (K_W22);

b) able to search, analyze, evaluate and select for and use the information about the European Union and Europe using a variety of sources, methods and research tools (K_U03), able to analyze structures and institutions, in particular the political, economic, national, transnational and EU in conjunction with their national and international environment (K_U07);

c) participates in initiatives and projects civic considering their implications for the socio − political and economic (K_K06), be creative and entrepreneurial in seeking and generating new jobs and intellectual development (K_K08).

• activity, check preparation for classes, class participation, group work;

• speech problem (presentation on the issue of problem).

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