MS2-Influencing people
General data
Course ID: | 2300-MS2-PO-WYW |
Erasmus code / ISCED: |
05.9
|
Course title: | MS2-Influencing people |
Name in Polish: | MS2 - Wywieranie wpływu na ludzi |
Organizational unit: | Faculty of Education |
Course groups: | |
ECTS credit allocation (and other scores): |
(not available)
|
Language: | Polish |
Type of course: | obligatory courses |
Short description: |
The aim of the course is to gain basic knowledge of influence and skills to diagnose persuasion actions and deal with people that use manipulation techniques. |
Full description: |
The course is intended to prepare students for an conscious response to manipulation and use of ethical perversion as a tool of influence. The following topics will be discussed: • basic concepts: persuasion and manipulation, cognitive and emotional component of influence; • basic rules of influence: reciprocity, commitment and consistency, social proof equity, liking and affection, authority, unavailability; • basics of rhetoric (verbal communication, gestures, body posture, facial expressions, proxemics, eye contact, appearance); • mistakes in reasoning (fallacies). |
Bibliography: |
• Cialdini R.B., Wywieranie wpływu na ludzi, GWP, Gdańsk 2002 • Dent F.E., Brent M., Wywieranie wpływu. Umiejętności i techniki przydatne do osiągnięcia sukcesu w biznesie, Wyd. Uniwersytetu Jagiellońskiego, Kraków 2009. • E. Goffman, Człowiek w teatrze życia codziennego, Wydawnictwo KR, Warszawa 2000. • E. Aronson, Człowiek - istota społeczna, Wydawnictwo Naukowe PWN, 2012 |
Learning outcomes: |
Knowledge: - student lists and describes the basic concepts of influence; - student describes principles of persuasion: reciprocity, scarcity, liking, authority, social proof and commitment/consistency. Skills: - student distinguishes persuasion from manipulation; - Student diagnosed influence techniques and fallacies; - student indicates the elements of the communication process that affect the consumer; Social competence: - Student behavior manifests evidence of dealing with adversaries that use manipulative techniques. |
Assessment methods and assessment criteria: |
presence control, continuous assessment, lecture |
Copyright by University of Warsaw.