(in Polish) Strategie zarządzania przedsiębiorstwami i strategie marketingowe

B.Sc. seminars

The course is intended for students of all majors and specializations of the 1st degree studies at WNE UW, who want to write a bachelor's thesis related to the issues of development strategy and marketing strategies, in relation to both companies and territorial units (local governments, regions, countries, international groups etc. .). Bachelor's theses are based on student's own research, which can be implemented using a variety of research methods and techniques, both quantitative (statistical, econometric) and qualitative (including qualitative marketing research methods and others), based on for existing and induced data (eg collected by responding to respondents).

The course is intended for students of all majors and specializations of the 1st degree studies at faculty of Economic Sciences, who want to write a bachelor's thesis related to the issues of development strategy and marketing strategies, in relation to both companies and territorial units (local governments, regions, countries, international groups etc. .). The thematic scope of the BA theses is broad, these are sometimes works on the borderline of economic sciences and management sciences as well as interdisciplinary issues. The key criteria for the selection of research problems are: 1) compatibility of the subject with the student's interests and competencies; 2) matching the topic of work to the current state of knowledge and existing research challenges; 3) availability of data and research methods with the use of which research objectives can be implemented. Bachelor's theses are based on student's own research, which can be implemented using a variety of research methods and techniques, both quantitative (statistical, econometric) and qualitative (including qualitative marketing research methods and others), based on for existing and induced data (eg collected by surveying respondents). Examples of issues that may become a field for research are:

• Business development strategies

• Development strategies of local governments, countries and supranational groups

• Evaluation and measurement of the strategies of companies and public entities

• Traditional and modern marketing tools

• Marketing strategies of commercial and public entities,

• Place marketing: creation of territorial brands, tourist and economic promotion of local governments,

• The country of origin and consumer ethnocentrism,

• Methods of market analysis and research.

During the first seminar meetings, students become familiar with the requirements for undergraduate work and the methodology of economic research. Subsequent meetings are devoted to the query (collection and methodical analysis of literature) and gradual creation of a work outline, i.e. in particular defining a research problem, research questions, a method and a work plan. The next stages of the seminar cooperation include consultation of the fragments of the work.

Literature is adapted to the needs arising from the students' research interests and the plan of the BA thesis. Students should become familiar with the basic literature on the methodology of economic and social research, i.e. Mark Blaug, Metodologia ekonomii, PWN, Warszawa, 1995; Earl Babbie, Podstawy badań społecznych, PWN, Warszawa, 2013; Jadwiga Majchrzak, Tadeusz Mendel, Metodyka pisania prac magisterskich i dyplomowych, UE w Poznaniu, 1999.

KNOWLEDGE

After completing the seminar, the student knows the methods of creating and evaluating general strategies and marketing strategies. The student has knowledge about the methods of conducting economic research. The student knows how to search and use reliable sources of knowledge.

SKILLS

After completing the seminar, the student is able to formulate questions and research hypotheses, interpret the obtained results and draw conclusions from the conducted research. Has in-depth ability to prepare written work, perform their own analysis of scientific texts, data collection and selection. Is able to explain the significance of the obtained results of the conducted research and subject them to critical analysis in the light of the available state of knowledge.

COMPETENCIES

After completing the course, the student can make a critical analysis of the sources, positions of various authors, premises and arguments, interpret and formulate independent conclusions. Student are thought how to analyze scientific problems, gain the ability to speak publicly, communicate presentations, discussions, criticism and defend their own views.

KW01, KW02, KW03, KU01, KU02, KW03, KK01, KK02, KK03

Students are assessed for their activity in creating their own BA thesis and for active participation in the seminar work with other students. The basis for passing the next semesters of the seminar is the implementation of the plan of creating the BA thesis set at the beginning.

The condition for passing the BA seminar is active participation in classes and systematic progress in writing the diploma thesis. The basis for passing the first semester is to prepare the concept of work supported by a literature query and to write the first chapter of the thesis. The second semester is counted on the basis of the diploma thesis accepted by the supervisor.