University of Warsaw - Central Authentication System

QUICK START
STUDENTS AND STAFF
FACULTIES
COURSES
- Quantitative methods in marketing research
STUDIES
DORMITORIES
HELP

Quantitative methods in marketing research

General data

Course ID:	2500-EN-PS-SB-16
Erasmus code / ISCED:	14.4 Kod klasyfikacyjny przedmiotu składa się z trzech do pięciu cyfr, przy czym trzy pierwsze oznaczają klasyfikację dziedziny wg. Listy kodów dziedzin obowiązującej w programie Socrates/Erasmus, czwarta (dotąd na ogół 0) – ewentualne uszczegółowienie informacji o dyscyplinie, piąta – stopień zaawansowania przedmiotu ustalony na podstawie roku studiów, dla którego przedmiot jest przeznaczony. / (0313) Psychology The ISCED (International Standard Classification of Education) code has been designed by UNESCO.
Course title:	Quantitative methods in marketing research
Name in Polish:	Quantitative methods in marketing research
Organizational unit:	Faculty of Psychology
Course groups:	Business Psychology Specialization specialization courses for 4 and 5 year
ECTS credit allocation (and other scores):	4.00 Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load.
Language:	English
Prerequisites (description):	(in Polish) Prerequisites: Completed course on intermediate to advanced statistics
Short description:	The course focuses on the quantitative methods in market and consumer research (U&A, price test, brand image tracking, ad test, concept tests, satisfaction studies, segmentation studies as well as observation studies). The participants will learn how to plan, design and prepare a quantitative study. They will work on various types of questionnaires and will choose one that will be used in practice, analyzed and reported.
Learning outcomes:	Learning about different formats of quantitative studies. Planning research (research design); choosing samples, preparing screeners and developing questionnaires. Learning the ways the results can be analyzed and presented. Training the ability of a condensed and attractive

Classes in period "Summer semester 2023/24" (in progress)

Time span:	2024-02-19 - 2024-06-16	Selected timetable range: weekly course term Navigate to timetable MO TU W SEM TH FR
Type of class:	Seminar, 30 hours more information
Coordinators:	(unknown)
Group instructors:	Magdalena Stec
Students list:	(inaccessible to you)
Examination:	Course - Grading Seminar - Grading
Full description:	The course is thought as a workshop, during which participants will learn, how to plan, prepare and conduct a quantitative market research – what are their characteristic features, strengths and weaknesses, when to apply which method etc. We will deal with various types of questionnaires: - Short, ad hoc questionnaires - More advanced, U&A studies - Segmentation studies - Price studies - Satisfaction studies - Need gaps analysis - Testing products - Testing concepts Students will learn how to operationalize various types of studies, how to develop questions and answer categories (cafeterias), and how to create a proper flow of the questionnaire. We will also discuss issues connected with the proper sample selection, as well as analytical issues. Students will be divided into small teams, which will work on a set of questionnaires, out of which they will choose one, that they will have to: - Conduct on an agreed sample - Create a database - Conduct statistical analyses - And present the results.

Course descriptions are protected by copyright.
Copyright by University of Warsaw.