Print syllabusConsumer Behaviour
General data
| Course ID: | 2500-EN-PS-SB-17 |
| Erasmus code / ISCED: |
14.4
|
| Course title: | Consumer Behaviour |
| Name in Polish: | Consumer Behaviour |
| Organizational unit: | Faculty of Psychology |
| Course groups: |
Business Psychology Specialization specialization courses for 4 and 5 year |
| ECTS credit allocation (and other scores): |
4.00
|
| Language: | English |
| Short description: |
The goal of the class will be to provide knowledge underlying consumer behavior from three perspectives: (a) psychological knowledge underlying consumer behavior (basic psychological processes, e.g. emotion, motivation, cognitive processes, etc.); (b) knowledge about automatic and unconscious processes accompanying each stage of consumer decision making; (c) marketing research, which can be perceived as consumer psychology in practice. |
| Learning outcomes: |
After the Consumer Behavior class students: will know what psychological mechanisms underly consumer decisions and behaviors will know what are research methods used in studying consumer behavior as a scientific discipline will know what are research methods used in marketing research (consumer behavior in practice) will understand motives and barriers underlying consumer behavior will know mechanisms of social marketing practice: social advertising, corporate responsibility, cause related marketing, social intervention get skills of team work, critical thinking, creative problems solving get skills in preparing communicative presentations (PPT) and providing attractive presentation of team work |
Classes in period "Summer semester 2023/24" (in progress)
| Time span: | 2024-02-19 - 2024-06-16 |
 
MO TU W TH SEM
FR |
| Type of class: |
Seminar, 30 hours
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| Coordinators: | (unknown) | |
| Group instructors: | Katarzyna Stasiuk | |
| Students list: | (inaccessible to you) | |
| Examination: |
Course -
Grading
Seminar - Grading |
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| Bibliography: |
Reading per class topic: Class I Maison, D. (2019). Qualitative marketing research. Understanding consumer behavior. London and New York: Routledge. (chapter 1, pp. 4-22 and 2, pp.23-48) Maison, D. Gregg, A. (2016). Capturing the Consumer’s Unconscious: Applying the Implicit Association Test in Consumer Research. In: C. Jansson-Boyd & M. Zawisza (Eds.). The International Handbook of Consumer Psychology. Class II Chartrand, T.L, Hubber, J., Shiv, B., Tanner, R.J. (2008). Nonconscious Goals and Consumer Choice. Journal of Consumer Research, 35, 189 – 201. Maison, D., Pawłowska, B. (2017). Using the Facereader Method to Direct Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality. [in] K. Nermend & M. Łatuszyńska (eds.) Neuroeconomic and Behavioral Aspects of Decision Making. Springer Proceedings in Business and Economics. Class III Han, Y.J., Nunes, C.J., Dreze, X. (2010). Signaling Status with Luxury Goods: The Role of Brand Prominence. Journal of Marketing, 74, 14 – 30. Belk, R. (1988). Possession and the Extended Self. Journal of Consumer Research, 15, 139-168. Solomon, M.R. (xxxx). Consumer Behavior. Class IV Maison, D. (2019). The Psychology of Financial Behavior. Springer. (chapter 1, pp. 1-50 and chapter 3, pp.73-104) Class V Csikszentmihalyi, M. (2000). The Costs and Benefits of Consuming. Journal of Consumer Research, 27, 267 – 272. Solomon, M.R. (xxxx). Consumer Behavior. Class VI Mazar, N., Zhong Ch-B. (2010). Do green products make us better people? Psychological Science, 21, 494 – 498. Becker-Olsen, K.L., Cudmore, B.A., Hill, R.P. (2006). The impact of perceived corporate social responsibility on consumer behaviour. Journal of Business Research, 59, 46-53. |
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Copyright by University of Warsaw.
