E- Business Companies: Strategies and Organization
General data
Course ID: | 2600-DSMz3zegSOP |
Erasmus code / ISCED: | (unknown) / (unknown) |
Course title: | E- Business Companies: Strategies and Organization |
Name in Polish: | Strategie i organizacja e-przedsiębiorstw |
Organizational unit: | Faculty of Management |
Course groups: |
(in Polish) Przedmioty specjalizacyjne dla 3 roku, DSM zaoczne, sem. zimowy |
ECTS credit allocation (and other scores): |
4.00
|
Language: | Polish |
Type of course: | obligatory courses |
Mode: | Classroom |
Full description: |
Theories of entrepreneurship are based on a vision of dispersed knowledge, which is continually and continuously negotiaterd among local agents within a market economy. Market and negotiation rerplace an utopian mobilization of rerlevant masses by the elites. Theories of eEntrepreneurshp are additionally reinforced by assuming that knowledge is an ever-growing resource. This growth and multiplication of knowledge increasingly univedrsal becomes accelerated due to the AI – but its meaning can only be recognized and utilized by local agents participating in emergent events. The successful innovation relies on a recognition of a better employment of an existing technology or the making of a new one. The careers of Lukasiewicz in Galicia or Tesla in the USA are pioneer cases in point. Let us study their success but also the failures, beginning with a spectacular rise and fall of the CEO of Theranos, Ms Elizabeth Holmes. Let us proceed to the Facebook (Mark Zuckerberg & Sheryl Sandberg), Amazone (Jeff Bezos, Andy Jassy), Apple + Alphabet (Larry Page, Serge Brin & Eric Schmidt, Sundar Pichai), to end up with Elon Musk (Tesla, SpaceX, bitcoin varieties). After this course students should be able to write a business plan for any company relying on social media or allowing a student ready to pay for his choice of courses to auction his or her place in a desirable course at the university of Warsaw |
Bibliography: |
Books: Bednarczyk, Malgorzata, Najda-Janoszka, Marta, Kopera, Sebastian, red., 2019, E-Przedsiebiorczosc. Zasady i praktyka, Kraków, Wydawnictwo Uniwersytetu Jagiellońskiego, Dutko, Maciej, red., 2021, Biblia e-biznesu 3.0, Gliwice, OnePress Carreyrou, John, 2020, Zla krew. Najwiekszy skandal w historii start-upow, Warszawa, wydawnictwo Marginesy Reppesgaard, Lars, 2009, Imperium Google, Warszawa, wydawnictwo BCedu Vance, Ashlee, 2017, Elon Musk. Biografia tworcy PayPala, Tesli, SpaceX, Kraków, Znak Horyzont, Levy, Steven, 2020, Facebook – the Inside Story, New York, Penguin Business/Random House Stone, Brad, 2021, Wszechmocny Amazon. Jeff Bezos i jego globalne imperium, Warszawa, Wydawnictwo Albatros |
Assessment methods and assessment criteria: |
1. Tthree mini-essays 2. one major essay 3. generally staying visibly awake |
Classes in period "Winter semester 2023/24" (past)
Time span: | 2023-10-01 - 2024-01-28 |
Navigate to timetable
MO TU W TH FR SA KON
|
Type of class: |
Seminar, 18 hours
|
|
Coordinators: | (unknown) | |
Group instructors: | Sławomir Magala, Grzegorz Simborowski | |
Students list: | (inaccessible to you) | |
Examination: |
Course -
Grading
Seminar - Grading |
Copyright by University of Warsaw.