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(in Polish) Zarządzanie i marketing innowacji

General data

Course ID:	2600-MSdz2ZMIf
Erasmus code / ISCED:	04.7 Kod klasyfikacyjny przedmiotu składa się z trzech do pięciu cyfr, przy czym trzy pierwsze oznaczają klasyfikację dziedziny wg. Listy kodów dziedzin obowiązującej w programie Socrates/Erasmus, czwarta (dotąd na ogół 0) – ewentualne uszczegółowienie informacji o dyscyplinie, piąta – stopień zaawansowania przedmiotu ustalony na podstawie roku studiów, dla którego przedmiot jest przeznaczony. / (0414) Marketing and advertising The ISCED (International Standard Classification of Education) code has been designed by UNESCO.
Course title:	(unknown)
Name in Polish:	Zarządzanie i marketing innowacji
Organizational unit:	Faculty of Management
Course groups:	(in Polish) Wykłady fakultatywne dla MSM i MSZFR dzienne- 2 rok
ECTS credit allocation (and other scores):	1.00 Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load.
Language:	Polish
Type of course:	elective courses
Mode:	Remote learning
Short description:	Basic concepts and issues in management and marketing of technical innovation in firms
Full description:	1. New product and product innovation 2. Management of new product 3. Product as a marketing instrument 4. Marketing and innovation processes 5. Fundamentals of marketing of product innovation 6. Commercialisation of new product 7. Challenges for entrepreneurs and managers 8.Summary and credits
Bibliography:	Pozycja podstawowa: A H Jasiński, P Głodek, M Jurczyk-Bunkowska: Organizacja i zarządzanie procesami innowacyjnymi, PWE, Warszawa, 2019 Pozycja pomocnicza: A H Jasinski: Współczesna scena innowacji, Poltext, Warszawa, 2021
Learning outcomes:	• knowledge Student -knows and understands the terminology and basic theoretical models concerning technological innovation (K_W01) -knows and understands advanced principles, proce-dures and practices in innovation activities (K_W02) - knows and understands advanced principles and methods of innovation management (K_W02) - knows and understands basic principles of innovation marketing (K_W06) * competences: Student - can use the innovation theory to recognize and solve problems in the organization’s functioning (K_U01) - can alone and in a team prepare analysis, diagnosis and reports concerning the management of innovation and marketing in the firm ((K_U03) -can plan and organize an individual work and in a team (K_U05) * attitudes: Student -is ready to evaluate situations and phenomena in innovation and marketing management (K_K01) - is ready to broadly think and act in innovative ways (K_K02) -is ready to follow ethical standards connected with innovation activities (K_K03)
Assessment methods and assessment criteria:	Presence and activeness during lectures

Classes in period "Winter semester 2023/24" (past)

Time span:	2023-10-01 - 2024-01-28	Selected timetable range: weekly course term Navigate to timetable MO TU W TH FR WYK-FAK
Type of class:	Optional lecture, 14 hours more information
Coordinators:	Andrzej Jasiński
Group instructors:	Andrzej Jasiński
Students list:	(inaccessible to you)
Examination:	Course - Grading Optional lecture - Grading

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