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Corporate identity

General data

Course ID:	2700-CI-SPKK
Erasmus code / ISCED:	15.1 Kod klasyfikacyjny przedmiotu składa się z trzech do pięciu cyfr, przy czym trzy pierwsze oznaczają klasyfikację dziedziny wg. Listy kodów dziedzin obowiązującej w programie Socrates/Erasmus, czwarta (dotąd na ogół 0) – ewentualne uszczegółowienie informacji o dyscyplinie, piąta – stopień zaawansowania przedmiotu ustalony na podstawie roku studiów, dla którego przedmiot jest przeznaczony. / (0321) Journalism and reporting The ISCED (International Standard Classification of Education) code has been designed by UNESCO.
Course title:	Corporate identity
Name in Polish:	Corporate identity
Organizational unit:	Faculty of Journalism, Information and Book Studies
Course groups:	(in Polish) Studia Podyplomowe Komunikacja Korporacyjna
ECTS credit allocation (and other scores):	3.00 Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load.
Language:	Polish
Type of course:	obligatory courses
Prerequisites (description):	Corporate Identity is an advanced course on the issue of overall organization identification along with tools for its creation.
Mode:	Classroom
Short description:	Corporate Identity classes are devoted to the issue of Corporate Identification Practices, especially the visual dimensions that make up an organization's identity and how it communicates its uniqueness. The subject outlines CI's place in the theory of marketing communication, especially its links with public relations area. The terms: organization identity and image are discussed; CI and its meaning transmission tools are indicated; good and bad practices related to creating a logo/logotype are discussed.
Full description:	Theoretical introduction: areas of penetration of theories making up the CI area Identity, image, reputation - mutual relations Historical basics of CI and its basic functions CI creation tools Good and bad CI practices 3 values of the logo/logotype Analysis of the factors making up the corporate CI: analysis of the organization's environment, entity specifics, communication channels, USP and ESP as features that distinguish the identity of the institution.
Bibliography:	Tożsamość wizualna. System, znak, wizerunek; Rychter, Z.Chmielewski, D.Tworzydło Zarządzanie silną marką; Witek-Hajduk Visuality in Corporate Communication Özen Okat, Bahadır Burak Solak 2020; IGI Global Corporate Logo: History, Definition, andComponents; Pantea Foroudi, T. C. Melewar & Suraksha Gupta in: International Studies of Management & Organization, 47:2,176-196,
Learning outcomes:	Student: knows the terms CI, image, reputation, USP, ESP is able to identify the channels and messages building the overall identification of the organization can name 3 logo values can critically assess the CI of a market entity and argue the initial recommendations for improving CI
Assessment methods and assessment criteria:	group project
Practical placement:	None

Classes in period "Academic year 2023/24" (in progress)

Time span:	2023-10-01 - 2024-06-16	Selected timetable range: weekly course term Navigate to timetable MO TU W TH FR SA KON KON
Type of class:	Seminar, 14 hours more information
Coordinators:	Alicja Waszkiewicz-Raviv
Group instructors:	Alicja Waszkiewicz-Raviv
Students list:	(inaccessible to you)
Examination:	Course - Grading Seminar - Grading

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