Advertising Photography

Learning to shoot in a studio environment, using the flash, modeling light and lighting fixtures, colorful backdrops.

Advertising photography - are subjects addressed to third-year students of the first-cycle program. Adepts learn individual and team work in a professional photographic studio. Using photographic lamps and measuring devices, they perform tasks such as:

– making commercial photos in the photo atelier (including cyklorama and shadowless table):

– arrangement and implementation of the set.

– framing taking into account the nature of the advertised item.

– selection of light modifiers to create a multi-faceted composition.

– The right choice of colored backgrounds ..

Students' work is corrected on a regular basis. They also receive professional help when processing photos in Photoshop ..

Fotografia produktowa-od przedmiotu do martwej natury. Eberhard Schuy. Wyd.Galaktyka, Łódź 2011 rok

Fotografia produktowa cz.2 Eberhard Schuy, Wyd.Galaktyka Łódź 2013 rok

Światło w fotografii, magia i nauka – Fil Hunter, Steven Biver, Paul Fugua. Wyd.Galaktyka, Łódź 2009 rok.

Fotografia żywności od Kuchni. Teri Campbell, Wyd.Galaktyka 2014 rok

Fotografia Kulinarna, od zdjęcia do arcydzieła. Nicole S. Young Wyd.Hellon 2013 rok

Fotografia Kulinarna dla blogerów. Matt Armendariz Wyd.Helion 2014 rok

Oficjalny podręcznik Adobe Photoshop CS6/CS6 PL Wyd. Helion 2013 rok

After completing the course student:

KNOWLEDGE

• is able to use appropriate photographic equipment depending on the pictures specifics.

• knows how to select the appropriate footage.

• knows the rules for the selection of colorful backgrounds for advertised product.

SKILLS

 student acquires the equipment skills, knows abput studio lighting.

 is capable of shooting with professional digital cameras.

 knows how to handle analog camera and large format cameras.

 Is capable of using measuring devices to choose appropriate parameters, photosensitive materials and exposure of digital matrices.

 is able to properly compose and light the advertising photos.

 knows how to take pictures on the table and the background and in widescreen studio.

During the exercises the substantive and technical correction of the works takes place. It mainly concerns the proper setting of the frame and lighting of the composition. "Processed" works in the Adobe Photoshop program are submitted for evaluation within the prescribed period.

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