Business communication

General data

Course ID:	2700-L-FAK-D-KOBI
Erasmus code / ISCED:	15.1 Kod klasyfikacyjny przedmiotu składa się z trzech do pięciu cyfr, przy czym trzy pierwsze oznaczają klasyfikację dziedziny wg. Listy kodów dziedzin obowiązującej w programie Socrates/Erasmus, czwarta (dotąd na ogół 0) – ewentualne uszczegółowienie informacji o dyscyplinie, piąta – stopień zaawansowania przedmiotu ustalony na podstawie roku studiów, dla którego przedmiot jest przeznaczony. / (0321) Journalism and reporting The ISCED (International Standard Classification of Education) code has been designed by UNESCO.
Course title:	Business communication
Name in Polish:	Business communication
Organizational unit:	Faculty of Journalism, Information and Book Studies
Course groups:
ECTS credit allocation (and other scores):	(not available) Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load. view allocation of credits
Language:	English
Prerequisites (description):	The aim of the lecture is to provide students with knowledge of communication, both in terms of the simplest relationships as well as business, political and cultural communication. Keywords: communication, business, media, social media, marketing, public relations, influencer, culture, self-presentation, personal branding
Short description:	Systematization of existing knowledge of communication, providing knowledge of its functions, role, as well as techniques, methods and tools used to achieve business goals. Presentation of theoretical and practical issues and phenomena related to communication, discussion of stereotypes, myths and cultural differences, introduction to organizational / business communication, including political, marketing and PR communication.
Full description:	Lecture topics Basics of communication, means, role and functions of communication, informing, influencing, persuasion and its strategies, communication behaviour and interaction, verbal and non-verbal communication, communication codes, communication in small groups Social values, mass messages, motivations for media use and social structure of audiences, exclusion, underlying theories, media impact and effects. Personal branding, importance of body language, self-presentation tactics, personal and communication competences, communication patterns, principles of effective communication, effective listening techniques, barriers to message and reception, interaction Political/social communication, public affairs, lobbying, political media, neuro-linguistic programming, opinion polls, public debates and speeches, mediatisation of politics, social campaigns Propaganda and manipulation, language, media freedom, countering, post-truth, manipulation, psychological warfare, brainwashing, influencing, fake news, leaks, objectivity, content analysis, Marketing communication, advertising and its importance in communication, branding and rebranding, design thinking, content marketing, storytelling, direct marketing, visual communication, social media and influencer marketing, corporate social responsibility Business communication, relations and communication with the environment, media relations and change in the working model of journalists, internal communication, communication audit, e-PR, sponsoring, media monitoring, crisis management, employer branding, corporate identity Cultural communication - symbolism, values, cultural norms and typologies, generational, technological and cultural change, cultural globalisation and intercultural communication, pop culture, multimedia, concepts of acculturation, deculturation, culture shock, xenophilia, assimilation Classes in two languages: Polish and English, asynchronous on the Kampus platform
Bibliography:	10 Skills for Effective Business Communication: Practical Strategies from the World's Greatest Leaders (2018), Jessica Higgins, Ben Way Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience (2021) Big Talk, Small Talk (and Everything in Between): Effective Communication Skills for All Parts of Your Life (2020), Shola Kaye Business and Professional Communication: KEYS for Workplace Excellence (2018), Kelly M. Quintanilla, ‎Shawn T. Wahl Business Communication (2008), Locker / Kaczmarek Business Communication by Sanjay Gupta (2021), Sanjay Gupta Communication Skills for Business Professionals (2019), Celeste Lawson, ‎Robert Gill, ‎Angela Feekery Communication: Skills and Strategies to Effectively Speak Your Mind, How to Enjoy Conversations & Build Assertiveness, Discover Amazing Strategies to Effectively Negotiate & Handle Conflicts (2019), Keith Coleman Corporate Communication (2012), Paul Argenti Dynamics of Mass Communication (2022), John Willis Effective Communication at Work: Speaking and Writing Well in the Modern Workplace (2020), Vicki McLeod Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand (2022), Amanda Coleman Intercultural Business Communication (2013) Lillian Chaney Interpersonal Communication Book (2018), Joseph A. Devito New media in the marketing communication of enterprises in the international market (2019), Bartosik-Purgat Małgorzata Worlds Business Cultures and How to Unlock Them (2014), Barry Tomalin , Mike Nicks
Learning outcomes:	After completing the course Students/Students: Knowledge • know the basic issues and terms in business communication • recognise and identify the most important problems and dilemmas in business • recognise its various types and understand its various functions • identify communication channels and possible strategies, Skills • identify and recognise the basic tools of business communication • identify appropriate target groups for different types of communication and the appropriate ways to reach them • give examples of how communication can be used to achieve goals more effectively • skilfully use appropriate interpersonal communication techniques to help build relationships and image Other competences • use the knowledge and skills acquired to make appropriate use of the tools of business communication • are able to diagnose problems related to business activities • are able to distinguish critically between theory and practice
Assessment methods and assessment criteria:	a written test in Polish or English on the material available on the Kampus platform

This course is not currently offered.

Course descriptions are protected by copyright.
Copyright by University of Warsaw.