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Research project 2

General data

Course ID:	2700-M-PW-D1PB2
Erasmus code / ISCED:	15.9 Kod klasyfikacyjny przedmiotu składa się z trzech do pięciu cyfr, przy czym trzy pierwsze oznaczają klasyfikację dziedziny wg. Listy kodów dziedzin obowiązującej w programie Socrates/Erasmus, czwarta (dotąd na ogół 0) – ewentualne uszczegółowienie informacji o dyscyplinie, piąta – stopień zaawansowania przedmiotu ustalony na podstawie roku studiów, dla którego przedmiot jest przeznaczony. / (0329) Journalism and information, not elsewhere classified The ISCED (International Standard Classification of Education) code has been designed by UNESCO.
Course title:	Research project 2
Name in Polish:	Projekt badawczy 2
Organizational unit:	Faculty of Journalism, Information and Book Studies
Course groups:	(in Polish) PW-DZIENNE II STOPNIA - 1 semestr
ECTS credit allocation (and other scores):	1.50 Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load.
Language:	Polish
Type of course:	obligatory courses
Mode:	Classroom Classroom and field classes
Short description:	The main aim of the course is endowing students with very basic practical skills necessary for runnig rudimental book market research
Full description:	During the copurse of classes students will be acquianted with the most important information sources connected with Polish (and foreign) book business - both paper and electronic ones. Relying on information sources use and field research (bookstores and the other book retail organisations) students are expected to prepare market report from the selected sector of the Polisdh book market
Bibliography:	Selected current materials from professional magazines: 1. „Książki Magazyn Literacki” 2. „Wydawca” 3. „Biblioteka Analiz” 4. „Wiadomości Księgarskie” 5. „Notes Wydawniczy” - Current edition of „Ruch wydawniczy w liczbach”; - Current edition of B Rynek Książki w Polsce; - Alison Baverstock, Are books different?: marketing in the book trade, London 1997 (fragmenty) - Kuba Frołow, Public Relations na rynku książki, Warszawa, 2007 - Kuba Frołow, Jak wypromowano bestseller, Warszawa 2006 - Łukasz Gołębiewski No future book, Warszawa, 2008 - Marek Tobera, Marketing mix 4p. na polskim rynku książki. Z Badań Nad Polskimi Księgozbiorami Historycznymi: Studia I Materiały, Tom Spec. r. 2004, str. 161-184 Raport Polish Book Market 2020 na stronie Instytutu Książki (instytutksiazki.pl) Portale branżowe rynek-ksiazki.pl wirtualnywydawca.pl wydawca.com.pl ksiazka.net.pl instytutksiazki.pl
Learning outcomes:	students know the basic publishing information sources students are able to design and provide very basic market research projects.
Assessment methods and assessment criteria:	market report from the selected sector of the Polish book market
Practical placement:	none

Classes in period "Winter semester 2023/24" (past)

Time span:	2023-10-01 - 2024-01-28	Selected timetable range: weekly course term Navigate to timetable MO PRO-BAD TU W TH FR
Type of class:	Research project, 15 hours more information
Coordinators:	Michał Zając
Group instructors:	Michał Zając
Students list:	(inaccessible to you)
Examination:	Course - Grading Research project - Grading

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Copyright by University of Warsaw.