Multimodal Discourse Analysis

obligatory courses

Classroom

The aim of the course is to present selected methods and tools of multimodal discourse analysis and then apply them to the analysis of selected genres, including advertising, e-press, election campaigns’ material, urban information systems, applications’ interfaces, social media. In addition, the course presents the approach of critical multimodal discourse analysis. It also discusses principles of creating effective multimodal messages and topics related to teaching and developing multimodal competence.

Knowledge: the graduate knows and understands:

-in depth, the complex structure of language as a system

-in-depth, biological, cultural and communicative-social aspects of language use

-in-depth, specialized terminology in the fields of theoretical linguistics, corpus linguistics, neuroscience

-in-depth, fundamental problems of language use as an interlingual and intercultural phenomenon

-in-depth, the main directions of development and contemporary research trends in linguistics (theoretical, computational, cognitive, corpus, social/text linguistics) and knows where the most important linguistic research centers in Europe and the world are located

-in-depth, research methods used in: psycholinguistics, neurolinguistics, corpus linguistics, digital linguistics and text linguistics, as well as statistical models

-in-depth, the role of language in communication between people and cultures, and linguistic phenomena in a broader cognitive, communicative and social context

-the work environment as well as economic and legal conditions of work in the profession of a linguist, researcher, software tester, copy editor and copywriter

-the principles of creating various forms of entrepreneurship and the functioning of a linguist within the framework of various forms of entrepreneurship (freelance, translation bureaus, editorial team, research group, educational material preparation company, language technology development company, etc.) on the domestic and international markets

Skills: the graduate is able to:

-use in-depth theoretical and practical knowledge to carry out research work and solve complex problems in linguistics (theoretical, computational, cognitive, corpus, social/text linguistics) using appropriate methodology

-use advanced research tools of linguistics (theoretical, computational, cognitive, corpus-based) and select research methods appropriately to the problems undertaken

-use in-depth knowledge of linguistics (theoretical, computational, cognitive, corpus-based, social/text linguistics) through the selection and appropriate application of modern information and communication technology (including statistical, corpus, eye-tracking and EEG analysis software) when working with research data

-independently acquire knowledge in the field of linguistics (theoretical, computational, cognitive, corpus, social/text linguistics) and evaluate the usefulness of the learned methods, practices and procedures in their own professional activity

-independently plan and implement their own education and lifelong learning thanks to the knowledge of various centers related to linguistics (theoretical, computational, cognitive, corpus, social) and thanks to the knowledge of sources that can be used to improve their competence in linguistics

Social competences: the graduate is ready to:

-adequately identify and resolve problems of interlingual, intercultural and social communication

-initiate and carry out linguistic research, in particular to improve accessibility in the dimensions of language, information and communication

-perform the profession of a language, cultural, educational mediator in accordance with the principles of professional ethics

-uphold the ethos of the linguist profession and observe and develop the principles of professional ethics

-perform the professional role of a linguist responsibly and with an entrepreneurial spirit, taking into account changing social and market needs