(in Polish) Językowe i interkulturowe czynniki prowadzenia komunikacji biznesowej w Niemczech

obligatory courses

Student(s) has a German level of at least B1

Remote learning

Topics

• Interpersonal communication and business communication (types according to the diamesis axis, characteristics) - face to face communication, email communication, communication via phones/communicators, video conferencing. Multimodal aspects.

• Linguistic and cultural cues - Cultural differences according to the typology of cultures (company culture, global business culture, Polish culture, German culture)

• Phases of conversations - opening, thematic development, closing, small talk (free zone), hierarchical aspects - Practical classes

• Negotiations and conflicts - Practical classes

• Persuasion - Practical classes

• Team building - Practical classes

The course will provide an overview of theoretical assumptions of theories in the area of interpersonal intercultural communication in business and marketing activities. In the theoretical part of the course, students are expected to learn about theoretical issues based on selected readings and develop them through discussion. In the practical part of the course, students will have to apply the theory in exercises. They are expected to present their skills in class in the form of a presentation of a selected case.

The course will be conducted in German. A good knowledge of German (B1) is required to participate in the course.

Topics

• Interpersonal communication and business communication (types according to the diamesis axis, characteristics) - face to face communication, email communication, communication via phones/communicators, video conferencing. Multimodal aspects.

• Linguistic and cultural cues - Cultural differences according to the typology of cultures (company culture, global business culture, Polish culture, German culture)

• Phases of conversations - opening, thematic development, closing, small talk (free zone), hierarchical aspects - Practical classes

• Negotiations and conflicts - Practical classes

• Persuasion - Practical classes

• Team building - Practical classes

Bonacchi, Silvia (2013). (Un)Höflichkeit. Frankfurt et al.: Lang.

Bonacchi, Silvia (2014): „Multimodalität der Unternehmenskommunikation“, In: S. Grucza et al. (ed.): Polnisch-deutsche Unternehmenskommunikation. Ansätze zu ihrer linguistischen Erforschung. Frankfurt et al.: Lang 2014, 73-92,

Jürgen Bolten, Claus Erhardt (eds.) (2003). Interkulturelle Kommunikation. Texte und Übungen zum interkulturellen Handeln. Sternenfels: Verlag Wissenschaft & Praxis.

Morreale, S.P. , Spitzberg, B.H., Barge, J.K.. (2007): Komunikacja między ludzmi. Motywacja, wiedza, umiejętności. Warszawa: PWN

Rösch, Olga (1999): Interkulturelle Kommunikation mit polnischen Partnern in Wirtschaft und Wissenschaft. Berlin: News and Media

Upon completion of the course, students know and understand the internal and external conditions of business communication (e.g., legal, macroeconomic), which have a direct and indirect impact on the choice of linguistic means for business communication. Students are able to use German in everyday business communication and in negotiations.

Students know and understand the linguistic and cultural conditions and principles of effective communication in Germany, and in Poland. They are able to present their argumentative strategies in German to internal audiences within the company and to a wider range of stakeholders, such as sponsors and investors.

In the theoretical part of the course, students will be expected to explore theoretical issues based on selected readings and develop them through discussion. In the practical part of the course, students are expected to demonstrate their skills in presentations. The final grade will be based on participation in discussions (30%), and their presentation (70%) = maximum 100 points. The maximum number of excused absences is 3. The minimum number of points required to pass the course: 60 (60%).