Nonsense of work - communication of the meaning of work in the organization

elective courses

(in Polish) Metodologia badań jakościowych (nawet jesli była częścią kursu na temat metodologii badań w naukach społecznych)

Classroom

This workshop is concerned with brand corporate communication and identity. Students, coping with the “client” – a firm or organization, after having a broadened theoretical and partly empirical setup, will research the organization and develop their own Story that would encompass identity of the organization and enable identification of its members with it.

Corporate identity can be treated as an ideology that justifies power relations and motivates employees to work. It can be seen as a leeway to boost identity formation of the organization’s members. It can be also seen as a specific communicative culture that can be research and shaped. This course will develop a broadened understanding of the corporate identity and its relation to the corporate culture on one hand, and to the storytelling on the other. It will have the “real life” environment in which students will cooperate to bring their diagnoses and view to the final presentation in front of thr organization under research

K. Fog, Ch. Budtz, S. Blanchette Storytelling. Narracja w reklamie i biznesie, Saatchi&Saatchi Poland, Warszawa 2011

Hatch, MJ & Schultz, M 2008, Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. Jossey-Bass, Incorporated Publishers, San Francisco.

E. Dunn “Prywatyzując Polskę. O bobofrutach, wielkim biznesie i restrukturyzacji pracy”, Wydawnictwo Krytyki Politycznej, Warszawa 2008

Jovchelovitch, Sandra; Bauer, Martin W. (2000). Narrative interviewing [online]. London: LSE Research Online.

Gabriel, Y., & Griffiths, D. S. 2004. Stories in organizational research. In C. Cassell, & G. Symon (Eds.), Essential guide to qualitative methods in organizational research: 114-126. London: Sage.

J. Hryniewicz, Stosunki pracy w polskich organizacjach, Wydawnictwo Naukowe Scholar, Warszawa 2007

Czarzasty, J., Kultura organizacyjna małych i średnich przedsiębiorstw w Polsce, w: Rzemieślnicy i biznesmeni, J. Gardawski (red.), WN Scholar, Warszawa 2013, s. 274-309

Weber, M., Etyka protestancka a duch kapitalizmu

Boltanski L., Thevenot L., On Justification

Standing G. Prekariat. Nowa niebezpieczna klasa

K_W09 Has in-depth knowledge about mechanisms of social group dynamics and interdependencies between the group and the individual

K_W10 Has in-depth knowledge about cultural diversity and its transformations, cultural identity, and intercultural interaction and communication

K_W19 Has in-depth knowledge about the functioning of the economy and its relations with other social institution

K_W20 Has in-depth knowledge about the functioning and management of various types of organizations

K_W22 Has in-depth knowledge about the processes underlying social stability and change and is reflective and critical of their interpretation

K_U03 Can perform a critical analysis of social phenomena and processes, particularly those concerning contemporary Polish society

K_U04 Can critically select information and materials for academic work, using various sources in Polish and a foreign language as well as modern technologies

K_U05 Can independently form and verify judgments about the causes of selected social phenomena

K_U15 Can assess the impact of group processes on individual behavior

K_U17 Can relate an academic text to the problems of social life and its empirical studies

K_U19 Can prepare a presentation of a selected problem or study in Polish and in a foreign language

K_K01 Can initiate, plan, organize and manage work of a task team

K_K07 Can justify the choice of sources

K_K14 Takes responsibility for planned and performed tasks