Political Marketing

General data

Course ID:	4003-204MP
Erasmus code / ISCED:	14.6 Kod klasyfikacyjny przedmiotu składa się z trzech do pięciu cyfr, przy czym trzy pierwsze oznaczają klasyfikację dziedziny wg. Listy kodów dziedzin obowiązującej w programie Socrates/Erasmus, czwarta (dotąd na ogół 0) – ewentualne uszczegółowienie informacji o dyscyplinie, piąta – stopień zaawansowania przedmiotu ustalony na podstawie roku studiów, dla którego przedmiot jest przeznaczony. / (0312) Political sciences and civics The ISCED (International Standard Classification of Education) code has been designed by UNESCO.
Course title:	Political Marketing
Name in Polish:	Marketing polityczny
Organizational unit:	Centre for Europe
Course groups:
ECTS credit allocation (and other scores):	(not available) Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load. view allocation of credits
Language:	Polish
Type of course:	obligatory courses
Short description:	The main goal of the lecture is to make students familiar with the methods and techniques of designing and delivering election campaigns.
Full description:	Subjects presented during the course: • Basic aspects of political marketing related to election campaign • Basic definitions, rules and mechanisms of political marketing • Identifying and analyzing target groups • How does an elector think? What is his motivation in selecting and supporting a politician or a political party? • Methodology of panning and delivering election campaign • How to prepare election program? • Main tasks of staff • Methodology of designing image (also a physical one) • Main rules of media relations during election campaign • Ethical principles of political marketing Student's workload: lecture - 15 h preparation to the lecture - 15 h preparation to the exam - 30 h altogether - 60 h
Bibliography:	W.Cwalina, A.Falkowski, Marketing polityczny – perspektywa psychgologiczna, Gdanskie Wudawnictwo Psychologiczne, Gdansk 2006 J. Muszynski, Marketing polityczny Wyższa Szkoła Zarządzania i Marketingu, Warszawa 1999 A. Ries, J. Trout, 22 bezmienne prawa marketingu PWE, Warszawa 2000 N.de Barbaro, Dojść do głosu – radykalnie praktyczny przewodnik po kampanii wyborczej, Zakamycze, Kraków 2005 B.I., Newman, The marketing of the president: Political marketing as campaign strategy, Sage, Thousand Oaks 1994 J. Lees-Marshment, Political marketing: principles and applications, Routledge, London 2009 R. Negrine, J. Stanyer, The political communication reader, Routledge, London 2007
Learning outcomes:	After completing the course the students will: knowledge – understand the mechanisms of elections and be able to adjust to them skills – be able to analyse the elections situation – recognise and define the goals of the campaign and of the group of voters to whom it is addressed – be able to design an elections campaign – use the instruments of political marketing – be able to evaluate the results competences – be aware of the media’s influence on the outcome of elections
Assessment methods and assessment criteria:	Closing, written test; testing knowledge gained during the class. The test will consist of 16 – 20 questions, each assessed on the scaled from 0 to 6. Students achieving minimum 50% points in the test, will pass.

This course is not currently offered.

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