Media in the European Integration Process

elective courses

The seminar is an invitation to students to conduct research - analysis of media content (quantitative and qualitative), which will help determine the role of the media in the process of European integration. Classes will have two parts - theoretical and complementary analytical. The presentation of the results of research already carried out in various EU Member States conducted in the first few classes will serve as an example of an acceptable research perspective, inspire students to undertake, under the tutor's supervision, independent analysis of media content.The subject of the analysis will be various media materials related to selected current issues present in the European public sphere.

An analytical seminar. We will examine the degree of Europeanization of the Polish public sphere. We will determine the functions fulfilled by the media on various problems encountered in the process of unification of the continent. First, media information and educational functions will be considered in relation to the institutional unification of Europe. We will examine the presence of EU topics. The media image of EU institutions, programs and common policies implemented as well as current problems faced by EU institutions and Member States (e.g. coronavirus) will be analyzed. Secondly, the role of the media is also to create a cultural environment conducive to the emergence of a European identity. Therefore, media materials will be analyzed in terms of their interest in the issues of EU countries, the use of stereotypes or sepisation (invalidation practices). The premise is the publication of materials prepared by students.

Topics of individual classes:

1-4 Overview of content analyzes carried out by European researchers

5-7 Review of methodological positions focusing on media functions and text: agenda setting, classic content analysis, critical discourse analysis, narrative structure analysis

8- 12 Work on student projects - choosing the subject of analysis, determining the size of the research sample, preparing categorization keys (presentation of methods for creating categorization keys), choosing the measurement unit; hypothesis and verification; preparing research reports

13 - 14 Presentations of student projects.

15 - Attempt to answer questions selected from the following:

• To what extent are the Polish media responsible for the successes and failures of the unification process;

• Europe as a conflict in the Polish media - politicizing the position in the debate on the progress of the integration process;

Compulsory literature are methodological items:

M. Czyżewski, M. Otrocki, T. Piekot, J. Stachowiak (red.), Analiza dyskursu publicznego. Przegląd metod i perspektyw badawczych, Warszawa: Wydawnictwo Akademickie Sedno 2017 https://wydawnictwosedno.pl/ksiazki/analiza-dyskursu-publicznego-przeglad-metod-i-perspektyw-badawczych/

A. Duszak, N. Fairclough (red.), Krytyczna analiza dyskursu. Interdyscyplinarne podejście do komunikacji społecznej, Kraków 2008

M. Lisowaska-Magdziarz, Analiza tekstu w dyskursie medialnym, Kraków 2007

M. Lisowaska-Magdziarz, Analiza zawartości mediów. Przewodnik dla studentów, Kraków 2006

M. McCombs, Ustanawianie agendy. Media masowe i opinia publiczna, Kraków 2009

M. Zawisławska, Rama interpretacyjna jako narzędzie analizy tekstu, w: J. Bartmiński, B. Boniecka (red.), Tekst. Analizy i interpretacje, Lublin 1998

In addition, a set of publications to choose from was prepared for theoretical classes (2-4).

The prerequisite for getting credit is attendance (2 absences allowed) or preparing assigned tasks on an ongoing basis.

The final grade consists of the sum of points obtained from:

- points for activity:

1. For two out of three theoretical classes (No. 2-4), you prepare 0.5-1-page notes from the literature of your choice in which you share the acquired workshop knowledge. Notes are scored (each given on time, i.e. sent by e-mail a day before classes, 1 point each). The best rewards will be given the opportunity to speak during classes (an additional 1 point is possible). Each of you from this group of points must get at least 3 points out of a possible 6, i.e. each must make two notes and take the floor once in the discussion.

2. For methodological classes (No. 5), you prepare a 2-page note of each of the three research methods (3 points, each method 1 point). The best rewards will be given the opportunity to speak in classes 5 or 6 (an additional 1 point is possible). Each of you from this group of points must get at least 4 points out of 6 possible.

3. For classes No. 7, each one draws up a 1-page note about the classic content analysis (1 point or 1 additional point for taking the floor in class).

4. For methodological classes (No. 8-12) you prepare three 0.5-page notes that will be the basis for scoring proposals for research planning: research sample (choice of media and time of research); categorization key; hypotheses or research questions. Each note and thus the voice in the discussion is 1 point.

5. Participation in a discussion summarizing the role of the surveyed media (last classes) - 1 point

- Points for preparing and presenting a report on the analysis of the content of Polish media - 20 points possible (including mandatory 15 points for the publication version and up to 5 points for the presentation).

To pass the course you must obtain 29 points. of 38 possible, including 17 for the report and its presentation.

29 points - dst

30 points - dst +

31 points - db

32 points - db +

33 points - very good

ATTENTION

Students who cannot participate in the classes and fulfill their tasks on an ongoing basis, but must complete the subject, are asked to contact the person leading to the sixth week of the start of the semester in order to determine the individual assessment procedure.