Qualitative and Mixed Research Methods in Psychology
Informacje ogólne
Kod przedmiotu: | 2500-EN-S-144 |
Kod Erasmus / ISCED: |
14.4
|
Nazwa przedmiotu: | Qualitative and Mixed Research Methods in Psychology |
Jednostka: | Wydział Psychologii |
Grupy: |
Experimental Social Psychology specialization specialization courses for 4 and 5 year |
Punkty ECTS i inne: |
(brak)
|
Język prowadzenia: | angielski |
Skrócony opis: |
(tylko po angielsku) Because the interest of academics in qualitative methods has been growing in recent years, the aim of the course is to familiarize students with application of qualitative methods in academic published papers, to make them understand how to use variety of qualitative techniques during interviewing to obtain research objectives (questioning, assocations, sorting/mapping, laddering, collage, metaphors, working with stimuli materials) and to develop skills of conducting interviews. During a class students will get opportunity: to moderate group or individual interview during a class with application of a chosen technique of interviewing, to get experience of being a participant and to discuss the experience of being an interviewer and participant. |
Pełny opis: |
(tylko po angielsku) Despite the long history of qualitative interviewing in psychology and in academic research, the literature and practice of social psychology is dominated by quantitative and experimental research and rather barriers, misconceptions than benefits of qualitative methodology are known. Because the interest of academics in qualitative methods has been growing in recent years, the aim of the course is to familiarize students with application of qualitative methods in academic published papers, to make them understand how to use variety of qualitative techniques during interviewing to obtain research objectives (questioning, assocations, sorting/mapping, laddering, collage, metaphors, working with stimuli materials) and to develop skills of conducting interviews. During a class students will get opportunity: to moderate group or individual interview during a class with application of a chosen technique of interviewing, to get experience of being a participant and to discuss the experience of being an interviewer and participant. Based on this pieces of experience and literature, students will interactively present and discuss main assumptions, ways of applications of a given technique, basis of analysis. All the students are supposed to read literature to understand better assumptions of techniques under consideration. |
Literatura: |
(tylko po angielsku) Class 1 (4 hours) Introduction of the program. Familiarizing with each other. Introduction about qualitative methods of interviewing Choice of tasks and of pairs. Literature Malhotra, N. K., & Birks, D. F. (2007). Marketing research: An applied approach (3 European ed.). Harlow etc.: Prentice Hall/Financial Times. Chapters 6-9. Styśko-Kunkowska, M. (2014). Interviews as a qualitative research method in management and economics sciences. Skrypt dla doktorantów. Warszawa: Szkoła Główna Handlowa. Class 2 (4 hours) Class on introduction and warm-up via discussion and some supporting techniques of interviewing: associations, top of mind vs crucial, uncompleted sentences test, critical incident analysis. Literature Styśko-Kunkowska, M. (2014). Interviews as a qualitative research method in management and economics sciences. Skrypt dla doktorantów. Warszawa: Szkoła Główna Handlowa. Pages 96-99; 101. Chell, E. (2004). Critical incident technique. In C. Cassell, & G. Symon (Eds.), Essential guide to qualitative methods in organizational research (pp. 45– 60).London etc.: Sage Publications. Kandola, B. (2012). Focus groups. In G. Symon, & C. Cassell (Eds.), Qualitative organizational research: Core methods and current challenges (pp. 258–275). Thousand Oaks etc.: Sage Publications. Section: Critical Incident Analysis, p. 268- 269. Malhotra, N. K., & Birks, D. F. (2007). Marketing research: An applied approach (3 European ed.). Harlow etc.: Prentice Hall/Financial Times. Chapters 8, pages 217- 218 Bystedt, J., Lynn, S., Potts, D. (2003 lub 2010). Moderating to the Max: A Full‐tilt Guide to Creative, Insightful Focus Groups and Depth Interviews. Paramount Market Publishing, Inc. Section: Free association overview. Class 3 (4 hours) Class on sorting/mapping (spontaneous, aided, scaled) as supporting techniques. Literature Hodgkins, C., Barnett, J., Wasowicz-Kirylo, G., Stysko-Kunkowska, M., Gulcan, Y., Kustepeli, Y., … Raats, M. (2012). Understanding how consumers categorise nutritional labels: A consumer derived typology for front-of-pack nutrition labelling. Appetite, 59(3), 806–817. McDonald, S., Daniels, K., & Harris, C. (2004). Cognitive mapping in organizational research. In C. Cassell, & G. Symon (Eds.), Essential guide to qualitative methods in organizational research (pp. 73–85). London etc.: Sage Publications. Rugg, G., & McGeorge, P. (2005). The sorting techniques: A tutorial paper on card sorts, picture sorts and item sorts. Expert Systems, 22(3), (pp. 94–107). doi:10.1111/j.1468-0394.2005.00300.x Styśko-Kunkowska, M. (2014). Interviews as a qualitative research method in management and economics sciences. Skrypt dla doktorantów. Warszawa: Szkoła Główna Handlowa. Pages 99-100. Bystedt, J., Lynn, S., Potts, D. (2003 lub 2010). Moderating to the Max: A Full‐tilt Guide to Creative, Insightful Focus Groups and Depth Interviews. Paramount Market Publishing, Inc. Section: sorts overview. Class 4 (4 hours) Class on “laddering” supporting technique. Literature Styśko-Kunkowska, M. (2014). Interviews as a qualitative research method in management and economics sciences. Skrypt dla doktorantów. Warszawa: Szkoła Główna Handlowa. Pages 101 Malhotra, N. K., & Birks, D. F. (2007). Marketing research: An applied approach (3 European ed.). Harlow etc.: Prentice Hall/Financial Times. Chapters 8, pages 212- 213. Bagozzi, R. P., Gurhan-Canli, Z., & Priester, J. R. (2002). The social psychology of consumer behaviour. Buckingham [etc.] : Open University Press. Chapter 2, section Means-end chain theor (pages 22-26) Bystedt, J., Lynn, S., Potts, D. (2003 lub 2010). Moderating to the Max: A Full‐tilt Guide to Creative, Insightful Focus Groups and Depth Interviews. Paramount Market Publishing, Inc. Chapter: Exploring benefits and decision making – “Laddering”. Grunert K., Grunert S.C. (1995). Measuring subjective meaning structures by the laddering method: theoretical considerations and methodological problems, International Journal of Research in Marketing, 12 (3), 209-25. Class 5 (4 hours) Supporting techniques such as drawings and other pictorial techniques Literature Styśko-Kunkowska, M. (2014). Interviews as a qualitative research method in management and economics sciences. Skrypt dla doktorantów. Warszawa: Szkoła Główna Handlowa. Pages 101-103 Stiles, D.R. (2004). Pictorial representation. In C. Cassell, & G. Symon (Eds.), Essential guide to qualitative methods in organizational research (pp. 127–139). London etc.: Sage Publications. Malhotra, N. K., & Birks, D. F. (2007). Marketing research: An applied approach (3 European ed.). Harlow etc.: Prentice Hall/Financial Times. Chapters 8, pages 215- 216 Bystedt, J., Lynn, S., Potts, D. (2003 lub 2010). Moderating to the Max: A Full‐tilt Guide to Creative, Insightful Focus Groups and Depth Interviews. Paramount Market Publishing, Inc. Chapter Exploring emotions, imagery and Associations – Projectives and the use of methaphor. Class 6 (4 hours) Supporting techniques such as metaphors Styśko-Kunkowska, M. (2014). Interviews as a qualitative research method in management and economics sciences. Skrypt dla doktorantów. Warszawa: Szkoła Główna Handlowa. Pages 101-103 Malhotra, N. K., & Birks, D. F. (2007). Marketing research: An applied approach (3 European ed.). Harlow etc.: Prentice Hall/Financial Times. Chapters 8, pages 215- 216 Oswick, C., & Montgomery, J. (1999). Images of an organisation: the use of metaphor in a multinational company. Journal of Organizational Change Management, 12(6), 501–523. Bystedt, J., Lynn, S., Potts, D. (2003 lub 2010). Moderating to the Max: A Full‐tilt Guide to Creative, Insightful Focus Groups and Depth Interviews. Paramount Market Publishing, Inc. Chapter Exploring emotions, imagery and Associations – Projectives and the use of methaphor. Class 7 (4 hours) Working with stimuli materials. Literature: Styśko-Kunkowska, M., Wąsowicz-Kiryło, G. , Grunert, G. K. (2018). Gaining wealth and deep insight into meaning of colours in nutrition labelling using an extended focus group interview. In SAGE Research Methods Cases. Wąsowicz, G., Styśko-Kunkowska, M., & Grunert, K. G. (2015). The meaning of colours in nutrition labelling in the context of expert and consumer criteria of evaluating food product healthfulness. Journal of Health Psychology, 20(6), 907– 920. https://doi.org/10.1177/1359105315580251 |
Efekty uczenia się: |
(tylko po angielsku) After the class students will: - know the basic rules of qualitative research interviewing, - know and understand assumptions of supporting qualitative techniques, - develop skills of developing a topic guide and of conducting interviews. |
Metody i kryteria oceniania: |
(tylko po angielsku) Assessment methods and criteria 1. Frequenting is required. The max. limit of absence is 4 class hours (4 x 45 minutes). 2. Prepering and conducting a qualitative technique and theoretical presentation – in pairs or in triads. 3. The final paper: given to the lecturer in a given deadline (one of the pre-final classes) in a written form – in pairs or in dyads. 4. Individual test. The final mark is an average of evaluation of the final paper and individual test. The plan of final paper. Title of the class Names and surnames of students The title of a group technique. Date of the course I. The topic guide 1. The overall aim and goals 2. The proposed questions and instructions in a form questions and expression as they could be formulated during the interview, 3. The approx. time for each topic II. Reflection note: 1. The description of the flow of the exercise - how the topic guide worked in practice, what worked in line with expectations and what could be improved) 2. The role of the moderator while conducting the interview with a given technique – the benefits and threats with examples from the own experience III. Written form of presentation (handout useful for other students) - assumptions underlying usage of given methods - various types of technique - basis of analysis Attendance rules Attendance is obligatory to pass the class. More than 4 hours of absence causes that student will not be able to pass the class |
Właścicielem praw autorskich jest Uniwersytet Warszawski.