University of Warsaw - Central Authentication System

Publishing Economics

General data

Course ID:	2700-L-PW-D4EWKP
Erasmus code / ISCED:	15.9 Kod klasyfikacyjny przedmiotu składa się z trzech do pięciu cyfr, przy czym trzy pierwsze oznaczają klasyfikację dziedziny wg. Listy kodów dziedzin obowiązującej w programie Socrates/Erasmus, czwarta (dotąd na ogół 0) – ewentualne uszczegółowienie informacji o dyscyplinie, piąta – stopień zaawansowania przedmiotu ustalony na podstawie roku studiów, dla którego przedmiot jest przeznaczony. / (0329) Journalism and information, not elsewhere classified The ISCED (International Standard Classification of Education) code has been designed by UNESCO.
Course title:	Publishing Economics
Name in Polish:	Ekonomika wydawnicza książki i prasy
Organizational unit:	Faculty of Journalism, Information and Book Studies
Course groups:	(in Polish) PW-DZIENNE I STOPNIA - 4 semestr
ECTS credit allocation (and other scores):	2.00 Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load.
Language:	Polish
Type of course:	obligatory courses
Mode:	Classroom
Short description:	This course introduces students to the economics of publishing. They study principles of publishing market and characteristics of particular sectors of books and journals publishing. The course includes also pruduction, marketing and management in publishing industry.
Full description:	Topics of the course include: defining publishing niche markets; publishing company; e-books; e-press; managing the various stages of publishing production; author and reader markets; commissioning titles and budgeting policy; product development, production and design; digital technologies in publishing management and production; marketing and sales, market research, marketing plan, public relations; sales channels; market characteristics of selected publishing sectors.
Bibliography:	Giles Clark, Angus Phillips, Inside Book Publishing, Routledge 2020. John B. Thompson, Book Wars. The Digital Revolution in Publishing, Polity Press 2021. Rynek książki w Polsce, Biblioteka Analiz 2016, t.1-4 Ruch wydawniczy w liczbach, Biblioterka Narodowa (aktualne raporty) T. Woll, D. Raccah, Publishing for Profit: Successful Bottom-Line Management for Book Publishers, 2014 J.B. Thompson, Merchants-of-Culture-The-Publishing-Business-in-the-Twenty-First-Century, Plume 2012. R. Towse, A Textbook of Cultural Economics, Cambridge University Press 2010.
Learning outcomes:	Graduates know and understand: the most important economic issues and concepts of publishing market, management issues in publishing sector; changes in communication technology and general development processes such as globalization, fragmentation of demand, concentration of capital; the importance of creativity, the impact of advertising and new technologies on the functioning of communication systems (K_W02, K_W04,K_W06, K_W07) Graduates know how companies of the book and press sector operate; they are able to analyze marketing data and market research indicators; they know the specificity of work in publishing houses and the conditions of creating their own publishing ventures (K_U01, K_U03, K_U07, K_U08, K_K09) The graduate is ready to develop professionally at different levels of managing and organizing a publishing company (K_K01, K_K03)
Assessment methods and assessment criteria:	Seminar method, project method Attendance in class, participating in discussions. Project
Practical placement:	none

Classes in period "Summer semester 2023/24" (in progress)

Time span:	2024-02-19 - 2024-06-16	Selected timetable range: weekly course term Navigate to timetable MO TU KON W TH FR
Type of class:	Seminar, 30 hours more information
Coordinators:	Teresa Święćkowska
Group instructors:	Teresa Święćkowska
Students list:	(inaccessible to you)
Examination:	Course - Grading Seminar - Grading

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