(in Polish) Przedmioty dla 3 roku MSEMen realizowane na Wydziale Zarządzania UW sem. zimowy (course group defined by Faculty of Management)

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Course group: (in Polish) Przedmioty dla 3 roku MSEMen realizowane na Wydziale Zarządzania UW sem. zimowy

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2023Z - Winter semester 2023/24
(there could be semester, trimester or one-year classes)

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2023Z

2600-MSEM3MAR

Faculty of Management

Marketing

Wydział Zarządzania

Marketing

Classes

Winter semester 2023/24

Classes - 30 hours
Lecture - 30 hours

Groups

- (in Polish) Przedmioty dla 3 roku MSEMen realizowane na Wydziale Zarządzania UW sem. zimowy

Brief description

Definition of marketing and its role in company’s operations. Various concepts of business operations. Market segmentation, targeting and positioning of an offer. Marketing decisions regarding product, price, place and promotion.

Course page

2600-MSEM3ZS