Partnering in place marketing

general courses

The course is implemented as part of a project co-financed by the European Union with the European Social Fund under the Operational Programme Knowledge Education Development 2014-2020.

Therefore, it is necessary to register on the website: https://www.wne.uw.edu.pl/misja-wne/formularz-8

and sign a training contract, after completing registration under USOS.

Course is free of charges.

After completing the course participants will receive certificates confirming participation in the training co-financed by the European Union.

Any issues concerning the training contract and training platform should be addressed at misja@wne.uw.edu.pl

The subject compromises of a set of classes addressing the topic of the practical application of territorial marketing for people interested in projects involving the creation and promotion of local initiatives such as municipal and educational products, public services, the offer of leisure industries - cultural events, recreation, sports, tourist products, etc.

This subject addresses topics in the field of the practical application of marketing for people involved in projects for the creation and promotion of offers related to the local community (e.g., tourist products, cultural, sporting events, etc.). Nowadays the ability to create a place brand, to manage a territorial product and its promotion among selected target groups is considered an important area to support the development of places.

Katarzyna Orfin (University of Szczecin) in her article notes that “by means of promotion policy and its instruments it is possible to communicate (...) with the local community, present selected elements of identity, convey various socio-economic information to the environment, display assets and attractions, achievements, or intention". According to the author the tourist product of the region is a consequence and result of the territorial marketing. In other words, a tourist product is created when appropriate values are perceived in the region, and they are "dressed" in appropriate promotion. Proper implementation of this process requires general knowledge and the knowledge of the region's resources. The goal of the effort is to equip regional activists with the necessary marketing tools.

"Partnering in place marketing" - The aim of the module implementation is to equip participants with practical knowledge of methods of establishing and creating regional cooperation. The specific topics include:

1. creating network products

2. initiating and managing partnership relations

3. cooperation with public and private entities

4. relationship and loyalty marketing in place marketing

Literature (and supplementary materials) a will be selected individually depending on the result of the competency test of the given group of participants.

Knowledge: Students know what the partnership in the marketing of places is, what are its types and know the principles of good team cooperation for the joint implementation of promotional initiatives.

Skills: The student is able to initiate and manage partner relations in promotional projects involving local government units.

Competences: After completing the seminar, the student independently develop a work plan of the project team, considering the aspects of partnership and relationship marketing.

Points will be given for completing written assignments and participating in synchronous classes conducted via the Zoom application.

The condition for obtaining a credit for the course is:

- attendance and active participation in the synchronous classes

- sending 3 written assignments