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Consumer and advertising psychology

General data

Course ID:	2500-PL-PS-SP311-22
Erasmus code / ISCED:	14.4 Kod klasyfikacyjny przedmiotu składa się z trzech do pięciu cyfr, przy czym trzy pierwsze oznaczają klasyfikację dziedziny wg. Listy kodów dziedzin obowiązującej w programie Socrates/Erasmus, czwarta (dotąd na ogół 0) – ewentualne uszczegółowienie informacji o dyscyplinie, piąta – stopień zaawansowania przedmiotu ustalony na podstawie roku studiów, dla którego przedmiot jest przeznaczony. / (0313) Psychology The ISCED (International Standard Classification of Education) code has been designed by UNESCO.
Course title:	Consumer and advertising psychology
Name in Polish:	Psychologia konsumenta i reklamy
Organizational unit:	Faculty of Psychology
Course groups:	(in Polish) Psychologia ekonomiczna
ECTS credit allocation (and other scores):	4.00 Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load.
Language:	Polish

Classes in period "Winter semester 2023/24" (past)

Time span:	2023-10-01 - 2024-01-28	Selected timetable range: weekly course term Navigate to timetable MO TU W SEM TH FR
Type of class:	Seminar, 30 hours more information
Coordinators:	(unknown)
Group instructors:	Dominika Maison
Students list:	(inaccessible to you)
Examination:	Course - Grading Seminar - Grading
Bibliography:	(in Polish) 1. Stasiuk, K., Maison, D. (2014). Psychologia konsumenta. Warszawa: PWN. (do różnych bloków) BLOK I 2. Maison, D. Gregg, A. (2016). Capturing the Consumer’s Unconscious: Applying the Implicit Association Test in Consumer Research. In: C. Jansson-Boyd & M. Zawisza (Eds.). The International Handbook of Consumer Psychology. BLOK II 3. Fitzimons, G.M., Chartrand, T.L., Fitzimons, G.J. (2008). Automatic Effect of Brand Exposure on Automatic Behavior: How Apple Makes You “Feel Different”. Journal of Consumer Research, 35, 21 – 35. 4. Chartrand, T.L, Hubber, J., Shiv, B., Tanner, R.J. (2008). Nonconscious Goals and Consumer Choice. Journal of Consumer Research, 35, 189 – 201. BLOK III 5. Maison, D., Oleksy, T. (2017). Validation of EEG as an Advertising Research Method: Relation Between EEG Reaction Toward Advertising and Attitude Toward Advertised Issue (Relation to Political and Ideological Beliefs). [in] K. Nermend, M. Łatuszyńska (ed.). Neuroeconomic and Behavioral Aspects of Decision Making. Springer Proceedings in Business and Economics. DOI 10.1007/978-3-319-62938-4_18. 6. Maison, D., Pawłowska, B. (2017). Using the Facereader Method to Direct Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality. [in] K. Nermend & M. Łatuszyńska (eds.) Neuroeconomic and Behavioral Aspects of Decision Making. Springer Proceedings in Business and Economics. BLOK IV 7. Braun, K.A., Ellis, R., Loftus, E.F. (2002). Make My Memory: How Advertising Can Change Our Memories of the Past. Psychology and Marketing, 19, 1 – 23. BLOK V 8. Mazar, N., Zhong Ch-B. (2010). Do green products make us better people? Psychological Science, 21, 494 – 498. 9. Maison D., Greszta M. (2014). Czy Polacy są gotowi na odpowiedzialny biznes? Segmentacja Polaków ze względu na postawy i zachowania wobec CSR. Handel Wewnętrzny. 4, 171-188. 10. Becker-Olsen, K.L., Cudmore, B.A., Hill, R.P. (2006). The impact of perceived corporate social responsibility on consumer behaviour. Journal of Business Research, 59, 46-53. BLOK VI 11. Stafiej-Bartosik, A. i Maison, D. (2007). Reklama społeczna – czym jest i jak się zmienia. [w] P. Wasilewski (red.). Szlachetna propaganda dobroci, czyli drugi tom o reklamie społecznej. Kraków: Agencja Wasilewski. 8-18.

Classes in period "Winter semester 2024/25" (future)

Time span:	2024-10-01 - 2025-01-26	Selected timetable range: weekly course term Navigate to timetable MO TU W SEM TH FR
Type of class:	Seminar, 30 hours more information
Coordinators:	(unknown)
Group instructors:	Dominika Maison
Students list:	(inaccessible to you)
Examination:	Course - Grading Seminar - Grading
Bibliography:	(in Polish) 1. Stasiuk, K., Maison, D. (2014). Psychologia konsumenta. Warszawa: PWN. (do różnych bloków) BLOK I 2. Maison, D. Gregg, A. (2016). Capturing the Consumer’s Unconscious: Applying the Implicit Association Test in Consumer Research. In: C. Jansson-Boyd & M. Zawisza (Eds.). The International Handbook of Consumer Psychology. BLOK II 3. Fitzimons, G.M., Chartrand, T.L., Fitzimons, G.J. (2008). Automatic Effect of Brand Exposure on Automatic Behavior: How Apple Makes You “Feel Different”. Journal of Consumer Research, 35, 21 – 35. 4. Chartrand, T.L, Hubber, J., Shiv, B., Tanner, R.J. (2008). Nonconscious Goals and Consumer Choice. Journal of Consumer Research, 35, 189 – 201. BLOK III 5. Maison, D., Oleksy, T. (2017). Validation of EEG as an Advertising Research Method: Relation Between EEG Reaction Toward Advertising and Attitude Toward Advertised Issue (Relation to Political and Ideological Beliefs). [in] K. Nermend, M. Łatuszyńska (ed.). Neuroeconomic and Behavioral Aspects of Decision Making. Springer Proceedings in Business and Economics. DOI 10.1007/978-3-319-62938-4_18. 6. Maison, D., Pawłowska, B. (2017). Using the Facereader Method to Direct Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality. [in] K. Nermend & M. Łatuszyńska (eds.) Neuroeconomic and Behavioral Aspects of Decision Making. Springer Proceedings in Business and Economics. BLOK IV 7. Braun, K.A., Ellis, R., Loftus, E.F. (2002). Make My Memory: How Advertising Can Change Our Memories of the Past. Psychology and Marketing, 19, 1 – 23. BLOK V 8. Mazar, N., Zhong Ch-B. (2010). Do green products make us better people? Psychological Science, 21, 494 – 498. 9. Maison D., Greszta M. (2014). Czy Polacy są gotowi na odpowiedzialny biznes? Segmentacja Polaków ze względu na postawy i zachowania wobec CSR. Handel Wewnętrzny. 4, 171-188. 10. Becker-Olsen, K.L., Cudmore, B.A., Hill, R.P. (2006). The impact of perceived corporate social responsibility on consumer behaviour. Journal of Business Research, 59, 46-53. BLOK VI 11. Stafiej-Bartosik, A. i Maison, D. (2007). Reklama społeczna – czym jest i jak się zmienia. [w] P. Wasilewski (red.). Szlachetna propaganda dobroci, czyli drugi tom o reklamie społecznej. Kraków: Agencja Wasilewski. 8-18.

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