Internet entrepreneurship

obligatory courses

Classroom

The aim of the course is to familiarize participants with the specifics of running a company on the Internet and the use of Internet tools for business development, with particular emphasis on the aspects of designing websites. Student:

o Knows the assumptions about running a company on the Internet,

o Knows the available marketing tools for promoting the company on the Internet and knows how to use them,

o Knows the available basic business models of companies operating on the Internet.

o Can design a properly functioning website,

o Can use basic marketing tools,

During the course, students will be familiarized with the basic economic and legal aspects of running a business on the Internet.

During the course, the following issues will be discussed and practiced in practice:

- available methods of assessing websites in terms of their use and improvement

- models and types of activity on the Internet

- creating an online store - assumptions,

- conditions for creating a business model of Internet enterprises.

All the issues discussed will be illustrated with practical examples tailored to the needs and specificity of the audience. During the course, students will be divided into groups and will participate in the evaluation of existing websites in terms of their interaction with users and the use of this process in the practice of creating new websites and establishing Internet companies.

Main references

Mobilne aspekty technologii informacyjnych, red. W. Chmielarz, Wydawnictwo Naukowe WZ UW, Warszawa, 2016,

W. Chmielarz: Zarządzanie projektami @ rozwój systemów informatycznych zarządzania, Wydawnictwo Naukowe WZ UW, Warszawa, 2013,

W. Szpringer Nowe technologie a sektor finansowy. Fintech jako szansa i zagrożenie POLTEXT, Warszawa, 2017, Blockchain jako innowacja systemowa. Od internetu informacji do internetu wartości. Wyzwania dla sektora finansowego POLTEXT, Warszawa, 2019, Zarządzanie przez algorytmy. Technologia – ekonomia – prawo POLTEXT, Warszawa, 2020, Platformy cyfrowe i gospodarka współdzielenia POLTEXT, Warszawa, 2020,

Supplementary references

Smart Industries 5.0. Challenges for Regulation w: The Economics of Sustainable Transformation (A. Szelągowska, A. Pluta-Zaremba Eds.), Routledge, 2021, Platformizacja gospodarki cyfrowej – nowe wyzwania dla regulacji POLTEXT, Warszawa, 2022, Datafikacja. Gospodarka oparta na danych. Konkurencja a regulacja POLTEXT, Warszawa, 2022, Metawersum. Nowe wyzwania dla zarządzania w gospodarce cyfrowej POLTEXT, Warszawa, 2023

K_W05 Knows and understands technological, social, political, legal, economic and ecological processes and phenomena and their impact on the functioning of the organization and the entire economy, including the principles of protection of industrial property and copyright.

K_W06 Knows and understands the principles of creating and developing various forms of entrepreneurship

K_W04 Knows and understands to an advanced degree legal regulations regarding the functioning of the organization and the entire economy.

Skills

K_U02 Is able to correctly interpret technological, social, political, legal, economic and ecological processes and phenomena and their impact on the functioning of the organization and the entire economy, using the appropriate selection of sources.

K_U05 Is able to plan and organize own and team work. K_U06 Has the ability to self-educate and improve acquired qualifications.

Social competence

K_K02 G Is ready to think and act in an entrepreneurial way.

Completion of the course requires the presence, active participation in classes and projects carried out in groups, as well as their presentation and discussion, as well as passing the test.