Image management and Public Relations in crisis situations

General data

Course ID:	2600-ZW-OG
Erasmus code / ISCED:	04.7 Kod klasyfikacyjny przedmiotu składa się z trzech do pięciu cyfr, przy czym trzy pierwsze oznaczają klasyfikację dziedziny wg. Listy kodów dziedzin obowiązującej w programie Socrates/Erasmus, czwarta (dotąd na ogół 0) – ewentualne uszczegółowienie informacji o dyscyplinie, piąta – stopień zaawansowania przedmiotu ustalony na podstawie roku studiów, dla którego przedmiot jest przeznaczony. / (0414) Marketing and advertising The ISCED (International Standard Classification of Education) code has been designed by UNESCO.
Course title:	Image management and Public Relations in crisis situations
Name in Polish:	Zarządzanie wizerunkiem i PR w sytuacjach kryzysowych
Organizational unit:	Faculty of Management
Course groups:	General university courses General University Courses in Faculty of Management General university courses in the social sciences
ECTS credit allocation (and other scores):	(not available) Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load. view allocation of credits
Language:	Polish
Type of course:	general courses
Mode:	Remote learning
Short description:	The subject concerns issues in the field of self-presentation, image management and crisis management.
Full description:	The subject concerns issues in the field of self-presentation, image management and crisis management. During the classes the following issues will be discussed: 1. Self-presentation. 2. Public appearances. 3. Image management, building a personal brand. 4. PR in crisis situations, crisis in social media.
Bibliography:	•M. Czaplicka, Zarządzanie kryzysem w social media, Wydawnictwo Helion, Gliwice 2014. •M. Gawanowska, Marka osobista bez tajemnic, Monika Gawanowska Copyright, Białystok 2017. •G. Hajduk, Specyfika kryzysów wizerunkowych w mediach społecznościowych, "Studia Medioznawcze/Media Studies" 2017, nr 3 (70): https://studiamedioznawcze.pl/article.php?date=2017_3_70&content=hajduk&lang=pl •A. Kalisz, E. Tyc, Autopromocja, autoprezentacja, wizerunek w mediach masowych, Wydawnictwo Uniwersytetu Śląskiego, Katowice 2017. •K. Marcinkiewicz, Modele celebrytyzacji polityki w mediach w Polsce, "Zeszyty Prasoznawcze" 2018, nr 4, s. 825-838: http://www.ejournals.eu/Zeszyty-Prasoznawcze/2018/4-236/art/14607/. •C. Öttl, G. Härter, Autopromocja, czyli jak wykorzystać swoje atuty, RM, Warszawa 2009. •Numer specjalny czasopisma "Zarządzanie w Kulturze" dot. gry wizerunków w przestrzeni kultury: http://www.ejournals.eu/Zarzadzanie-w-Kulturze/2019/20-2-2019/ •"Największe kryzysy wizerunkowe 2019 roku –ranking kryzysowy praktyków polskiej branży PR", https://nowymarketing.pl/a/24550,najwieksze-kryzysy-wizerunkowe-2019-roku-ranking-kryzysowy-praktykow-polskiej-branzy-pr •"Skąd nadejdą kryzysy wizerunkowe 2020 roku?", https://nowymarketing.pl/a/24654,skad-nadejda-kryzysy-wizerunkowe-2020-roku Wybrane artykuły i materiały wskazane przez prowadzącego
Learning outcomes:	After completing the lecture, the student knows the terminology in the field of image management, marketing and crisis management. Student analyzes selected organizations in terms of image building methods. The student is able to search, analyze, evaluate, select and use information using various sources and on this basis formulate critical judgments using substantive argumentation based on the views of own and other authors, formulate conclusions and make synthetic summaries of issues in the field of image management. The student has the ability to independently acquire knowledge and expand professional skills related to the sphere of media activity and take autonomous actions aimed at developing their own abilities and career management.
Assessment methods and assessment criteria:	Two possible forms of completing the course (each Student chooses individually): 1.Single-choice test from the content presented during the classes - exam on the remote learning platform (passing 50% + 1 point) or 2. Prepare an essay presenting a selected crisis situation and a strategy for solving it - diagnosis of PR tools, strengths and weaknesses, indication of recommendations regarding the possibility of improvement (at least 3 pages, TNR 12, bibliography).

This course is not currently offered.

Course descriptions are protected by copyright.
Copyright by University of Warsaw.