Crisis management

general courses

This course covers issues related to preparation for image crises and taking action during such situations. Examples of crisis situations, their causes, effects, and also ways of dealing with image crises by public figures, companies, and institutions will be discussed during the course.

This course covers issues related to preparation for image crises and taking action during such situations. Examples of crisis situations, their causes, effects, and also ways of dealing with image crises by public figures, companies, and institutions will be discussed during the course.

The entire course program is based on the description of original methods and concepts developed based on scientific work and the practical experience of the lecturer. Within the scope of the course, the models of dealing with crisis situations will be presented.

The course also discusses the full procedure and plan for crisis communication, before, during, and after its occurrence. Such aspects as Q&A, key messages, and model statements will be described. The image crisis cycle will also be described. The tasks of the crisis team will be defined. Selected types of crises will be presented, e.g. concerning their place of occurrence, effects, or duration.

The course will also include a review of the crisis audit procedure, as well as a description of a model including degrees of vulnerability to crisis situations. During the course, students will also become familiar with the current results of research conducted by the author of the course.

• Tworzydło D., Zarządzanie w kryzysie wizerunkowym. Metody, procedury, reagowanie, DIFIN, Warszawa 2019.

• Tworzydło D., Szuba P., Życzyński N., Zarządzanie kryzysem wizerunkowym z perspektywy agencji public relations. Analizy, tendencje i uwarunkowania, Oficyna Wydawnicza Politechniki Rzeszowskiej, Rzeszów 2019.

• Tworzydło D., Public relations praktycznie, Wydawnictwo Newsline, Rzeszów 2017.

• Tworzydło D., Szuba P., Łaszyn A., Zarządzanie kryzysem w przedsiębiorstwach, Wydział Dziennikarstwa Informacji i Bibliologii Uniwersytetu Warszawskiego, Newsline, Rzeszów 2018.

• Tworzydło D., Szuba P., Podatność kryzysowa wiodących branż polskiej gospodarki, Studia Medioznawcze, Warszawa 2019, Tom 20, nr 3 (78)/2019. ISSN 2451-1617

• Tworzydło D., Szuba P., Rola profilaktyki antykryzysowej z perspektywy największych polskich przedsiębiorstw oraz agencji public relations na podstawie badań eksperckich, Marketing Instytucji Naukowych i Badawczych, Vol. 31, Issue 1, Warszawa 2019. (pkt. 9)

• Tworzydło D., Skuteczne zarządzanie w kryzysie wizerunkowym na przykładzie marki Tiger, Studia Medioznawcze, Warszawa 2019, nr 1/2019 (pkt 12)

• Tworzydło D., Życzyński N., Oppressive industry in the context of managing an image crisis, Humanities and Social Sciences, Wydział Zarządzania Politechniki Rzeszowskiej ISSN: 1234-3684, 2019 | 24 (XXIV) | nr 26 (1) | 101--108

• Tworzydło D., Szuba P., Zajic M., Features of Effective Crisis Communication Based on Public Relations Profession Research, Social Communication, 2018, Volume 4: Issue s1.

After completing the course, students:

KNOWLEDGE:

• learn key issues related to crisis management,

• gain knowledge in the area of crisis response procedure,

• gain knowledge in the field of managing an image crisis,

SKILLS:

• acquire skills related to recognizing types of crises,

• acquire skills of dealing with selected crises,

• acquire skills of using specific tools in the context of responding during a crisis,

OTHER COMPETENCES:

• learn how to practically implement methods and concepts presented by the lecturer during the course

The evaluation (grade) of the course will be based on a final test. A positive grade will be given to the student after receiving a minimum of 50% of the points possible to obtain.