Print syllabusMusic in social communication (module 6)
General data
| Course ID: | 3106-2MUZKOM-KON |
| Erasmus code / ISCED: |
03.2
|
| Course title: | Music in social communication (module 6) |
| Name in Polish: | Muzyka w komunikacji społecznej (moduł VI) |
| Organizational unit: | Institute of Musicology |
| Course groups: |
(in Polish) III rok I st. Muzykologia (in Polish) Przedmioty modułowe dla III r. (moduł VI) |
| ECTS credit allocation (and other scores): |
2.50
|
| Language: | Polish |
| Prerequisites (description): | (in Polish) Zajęcia mają na celu zapoznanie studentów z problematyką roli muzyki w różnych formach komunikacji społecznej. Podejmowana tematyka wymaga podejścia interdyscyplinarnego z uwzględnieniem perspektywy społecznej psychologii muzyki, socjologii muzyki oraz badań nad komunikowaniem masowym. |
| Short description: |
The problems of musical communication (e.g. communication - definition, the models of communication); the usage of music in marketing communication (audiomarketing - music in sales place, the role of music in advertisements); musical preference; music as emotional language. |
| Full description: |
The problems of musical communication (e.g. communication - definition, the models of communication); emotion, meaning and music, the usage of music in marketing communication (audiomarketing - music in sales place, the role of music in advertisements); musical preference; music and wellbeing etc. |
| Bibliography: |
Doliński Dariusz, Psychologiczne mechanizmy reklamy, Gdańsk (Gdańskie Wydawnictwo Psychologiczne) 2005 Danuta Gwizdalanka, Muzyka i polityka, Kraków (PWM) 1999 Dorothy Miell, Raymond MacDonald, David. J. Hargreaves (red.), Musical Communication, Oxford (Oxford University Press) 2005 Meyer Leonard: Emocje i znaczenie w muzyce, Kraków 1974 Adrian North, David J. Hargreaves, The social and applied psychology of music. Oxford (Oxford University Press) 2008 Maciej Mrozowski, Media masowe – władza, rozrywka, biznes, Warszawa 2001 Bogna Pilarczyk, Mruk Henryk (red.), Kompendium wiedzy marketingu, Warszawa (PWN) 2006 selected articles |
| Learning outcomes: |
The understanding of the role of music in social communication in the perspective of social psychology of music, psychology of music and mass communication research. |
| Assessment methods and assessment criteria: |
active participation; paper |
| Practical placement: |
(in Polish) nie dotyczy |
Classes in period "Winter semester 2023/24" (past)
| Time span: | 2023-10-01 - 2024-01-28 |
 
MO TU KON
W TH FR |
| Type of class: |
Seminar, 30 hours, 20 places
|
|
| Coordinators: | Sylwia Makomaska | |
| Group instructors: | Sylwia Makomaska | |
| Students list: | (inaccessible to you) | |
| Examination: | Grading | |
| Type of course: | obligatory courses |
|
| Mode: | Classroom |
|
| Short description: |
The problems of musical communication (e.g. communication - definition, the models of communication); the usage of music in marketing communication (audiomarketing - music in sales place, the role of music in advertisements); musical preference; music as emotional language. |
|
| Full description: |
The problems of musical communication (e.g. communication - definition, the models of communication); emotion, meaning and music, the usage of music in marketing communication (audiomarketing - music in sales place, the role of music in advertisements); musical preference; music and wellbeing etc. |
|
| Bibliography: |
(in Polish) Wybrana literatura: Doliński Dariusz, Psychologiczne mechanizmy reklamy, Gdańsk (Gdańskie Wydawnictwo Psychologiczne) 2005 Danuta Gwizdalanka, Muzyka i polityka, Kraków (PWM) 1999 Dorothy Miell, Raymond MacDonald, David. J. Hargreaves (red.), Musical Communication, Oxford (Oxford University Press) 2005 Meyer Leonard: Emocje i znaczenie w muzyce, Kraków 1974 Adrian North, David J. Hargreaves, The social and applied psychology of music. Oxford (Oxford University Press) 2008 Maciej Mrozowski, Media masowe – władza, rozrywka, biznes, Warszawa 2001 wybrane artykuły |
|
| Notes: |
(in Polish) - warunkiem zaliczenia jest przygotowanie dwóch referatów w grupach - obecność na zajęciach (2 obecności nieusprawiedliwione) - aktywność na zajęciach |
|
Classes in period "Winter semester 2024/25" (future)
| Time span: | 2024-10-01 - 2025-01-26 |
MO TU KON
W TH FR |
| Type of class: |
Seminar, 30 hours, 20 places
|
|
| Coordinators: | Sylwia Makomaska | |
| Group instructors: | Sylwia Makomaska | |
| Students list: | (inaccessible to you) | |
| Examination: | Grading | |
| Type of course: | obligatory courses |
|
| Mode: | Classroom |
|
| Short description: |
The problems of musical communication (e.g. communication - definition, the models of communication); the usage of music in marketing communication (audiomarketing - music in sales place, the role of music in advertisements); musical preference; music as emotional language. |
|
| Full description: |
The problems of musical communication (e.g. communication - definition, the models of communication); emotion, meaning and music, the usage of music in marketing communication (audiomarketing - music in sales place, the role of music in advertisements); musical preference; music and wellbeing etc. |
|
| Bibliography: |
(in Polish) Wybrana literatura: Doliński Dariusz, Psychologiczne mechanizmy reklamy, Gdańsk (Gdańskie Wydawnictwo Psychologiczne) 2005 Danuta Gwizdalanka, Muzyka i polityka, Kraków (PWM) 1999 Dorothy Miell, Raymond MacDonald, David. J. Hargreaves (red.), Musical Communication, Oxford (Oxford University Press) 2005 Meyer Leonard: Emocje i znaczenie w muzyce, Kraków 1974 Adrian North, David J. Hargreaves, The social and applied psychology of music. Oxford (Oxford University Press) 2008 Maciej Mrozowski, Media masowe – władza, rozrywka, biznes, Warszawa 2001 wybrane artykuły |
|
| Notes: |
(in Polish) - warunkiem zaliczenia jest przygotowanie dwóch referatów w grupach - obecność na zajęciach (2 obecności nieusprawiedliwione) - aktywność na zajęciach |
|
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