Business communication

general courses

(in Polish) Celem wykładu jest dostarczenie Studentom wiedzy na temat komunikacji, zarówno wodniesieniu do najprostszych relacji, jak również do komunikacji biznesowej, politycznej i kulturowej.

Słowa kluczowe: komunikacja, biznes, media, social media, marketing, public relations, influencer, kultura, autoprezentacja, personal brandung

Systematization of existing knowledge of communication, providing knowledge of its functions, role, as well as techniques, methods and tools used to achieve business goals. Presentation of theoretical and practical issues and phenomena related to communication, discussion of stereotypes, myths and cultural differences, introduction to organizational / business communication, including political, marketing and PR communication.

Lecture topics

Basics of communication, means, role and functions of communication, informing, influencing, persuasion and its strategies, communication behaviour and interaction, verbal and non-verbal communication, communication codes, communication in small groups

Social values, mass messages, motivations for media use and social structure of audiences, exclusion, underlying theories, media impact and effects.

Personal branding, importance of body language, self-presentation tactics, personal and communication competences, communication patterns, principles of effective communication, effective listening techniques, barriers to message and reception, interaction

Political/social communication, public affairs, lobbying, political media, neuro-linguistic programming, opinion polls, public debates and speeches, mediatisation of politics, social campaigns

Propaganda and manipulation, language, media freedom, countering, post-truth, manipulation, psychological warfare, brainwashing, influencing, fake news, leaks, objectivity, content analysis,

Marketing communication, advertising and its importance in communication, branding and rebranding, design thinking, content marketing, storytelling, direct marketing, visual communication, social media and influencer marketing, corporate social responsibility

Business communication, relations and communication with the environment, media relations and change in the working model of journalists, internal communication, communication audit, e-PR, sponsoring, media monitoring, crisis management, employer branding, corporate identity

Cultural communication - symbolism, values, cultural norms and typologies, generational, technological and cultural change, cultural globalisation and intercultural communication, pop culture, multimedia, concepts of acculturation, deculturation, culture shock, xenophilia, assimilation

10 Skills for Effective Business Communication: Practical Strategies from the World's Greatest Leaders (2018), Jessica Higgins, Ben Way

Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience (2021)

Big Talk, Small Talk (and Everything in Between): Effective Communication Skills for All Parts of Your Life (2020), Shola Kaye

Business and Professional Communication: KEYS for Workplace Excellence (2018), Kelly M. Quintanilla, ‎Shawn T. Wahl

Business Communication (2008), Locker / Kaczmarek

Business Communication by Sanjay Gupta (2021), Sanjay Gupta

Communication Skills for Business Professionals (2019), Celeste Lawson, ‎Robert Gill, ‎Angela Feekery

Communication: Skills and Strategies to Effectively Speak Your Mind, How to Enjoy Conversations & Build Assertiveness, Discover Amazing Strategies to Effectively Negotiate & Handle Conflicts (2019), Keith Coleman

Corporate Communication (2012), Paul Argenti

Dynamics of Mass Communication (2022), John Willis

Effective Communication at Work: Speaking and Writing Well in the Modern Workplace (2020), Vicki McLeod

Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand (2022), Amanda Coleman

Intercultural Business Communication (2013) Lillian Chaney

Interpersonal Communication Book (2018), Joseph A. Devito

New media in the marketing communication of enterprises in the international market (2019), Bartosik-Purgat Małgorzata

Worlds Business Cultures and How to Unlock Them (2014), Barry Tomalin , Mike Nicks

Students know the basic issues and terms in the field of communication, recognise the different types of communication and understand the different functions, can identify communication channels and possible strategies, have a structured knowledge of communication, can identify and recognise the basic tools of business and political communication.

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