Psychologia konsumenta i reklamy

1. Stasiuk, K., Maison, D. (2014). Psychologia konsumenta. Warszawa: PWN. (do różnych bloków)

BLOK I

2. Maison, D. Gregg, A. (2016). Capturing the Consumer’s Unconscious: Applying the Implicit Association Test in Consumer Research. In: C. Jansson-Boyd & M. Zawisza (Eds.). The International Handbook of Consumer Psychology.

BLOK II

3. Fitzimons, G.M., Chartrand, T.L., Fitzimons, G.J. (2008). Automatic Effect of Brand Exposure on Automatic Behavior: How Apple Makes You “Feel Different”. Journal of Consumer Research, 35, 21 – 35.

4. Chartrand, T.L, Hubber, J., Shiv, B., Tanner, R.J. (2008). Nonconscious Goals and Consumer Choice. Journal of Consumer Research, 35, 189 – 201.

BLOK III

5. Maison, D., Oleksy, T. (2017). Validation of EEG as an Advertising Research Method: Relation Between EEG Reaction Toward Advertising and Attitude Toward Advertised Issue (Relation to Political and Ideological Beliefs). [in] K. Nermend, M. Łatuszyńska (ed.). Neuroeconomic and Behavioral Aspects of Decision Making. Springer Proceedings in Business and Economics. DOI 10.1007/978-3-319-62938-4_18.

6. Maison, D., Pawłowska, B. (2017). Using the Facereader Method to Direct Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality. [in] K. Nermend & M. Łatuszyńska (eds.) Neuroeconomic and Behavioral Aspects of Decision Making. Springer Proceedings in Business and Economics.

BLOK IV

7. Braun, K.A., Ellis, R., Loftus, E.F. (2002). Make My Memory: How Advertising Can Change Our Memories of the Past. Psychology and Marketing, 19, 1 – 23.

BLOK V

8. Mazar, N., Zhong Ch-B. (2010). Do green products make us better people? Psychological Science, 21, 494 – 498.

9. Maison D., Greszta M. (2014). Czy Polacy są gotowi na odpowiedzialny biznes? Segmentacja Polaków ze względu na postawy i zachowania wobec CSR. Handel Wewnętrzny. 4, 171-188.

10. Becker-Olsen, K.L., Cudmore, B.A., Hill, R.P. (2006). The impact of perceived corporate social responsibility on consumer behaviour. Journal of Business Research, 59, 46-53.

BLOK VI

11. Stafiej-Bartosik, A. i Maison, D. (2007). Reklama społeczna – czym jest i jak się zmienia. [w] P. Wasilewski (red.). Szlachetna propaganda dobroci, czyli drugi tom o reklamie społecznej. Kraków: Agencja Wasilewski. 8-18.