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Media and Celebrities

General data

Course ID:	2700-MECE-OG
Erasmus code / ISCED:	15.1 Kod klasyfikacyjny przedmiotu składa się z trzech do pięciu cyfr, przy czym trzy pierwsze oznaczają klasyfikację dziedziny wg. Listy kodów dziedzin obowiązującej w programie Socrates/Erasmus, czwarta (dotąd na ogół 0) – ewentualne uszczegółowienie informacji o dyscyplinie, piąta – stopień zaawansowania przedmiotu ustalony na podstawie roku studiów, dla którego przedmiot jest przeznaczony. / (0321) Journalism and reporting The ISCED (International Standard Classification of Education) code has been designed by UNESCO.
Course title:	Media and Celebrities
Name in Polish:	Media a celebryci
Organizational unit:	Faculty of Journalism, Information and Book Studies
Course groups:	General university courses General university courses in the social sciences On-line general university courses
ECTS credit allocation (and other scores):	3.00 Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load. view allocation of credits
Language:	Polish
Type of course:	elective courses general courses
Mode:	Remote learning
Short description:	Students learn about the celebrities in media. Focus is set mainly on legal and cultural aspects of this phenomenon.
Full description:	The lectures are devoted to the following topics: • The definition of a celebrity and gossip • Defining the concept of a media system, the press gossip, tabloid newspaper, tabloid, magazine. • Printed Press - newspapers - devoted to celebrities: definition, specificity, leaders on the Polish and foreign • Printed Press - Weeklies - dedicated to celebrities: definition, specificity, leaders on the Polish and foreign • Printed Press - fortnightly - dedicated to celebrities: definition, specificity, leaders on the Polish and foreign • Internet services - dedicated to celebrities: definition, specificity, leaders on the Polish and foreign • Television - dedicated to celebrities: definition, specificity, leaders on the Polish and foreign • Television programs focused on the lives of celebrities • Photography and its role in shaping the image of celebrities in the media • Legal aspects related to the formation of the image of celebrities in the media • Marketing usage to shape the image of celebrities in the media • the cultural aspect of this phenomenon (hero, hero, star) • The importance of the role of computer graphics for the phenomenon The lectures are also involved guests who talk about their work related to the topic: paparazzi, a specialist in shaping the media image, journalists from media institutions involved in describing the lives of celebrities.
Bibliography:	M. Molęda-Zdziech, Czas celebrytów. Mediatyzacja życia publicznego, Warszawa, 2013 W.Godzic, Znani z tego, że są znani, Wraszawa 2007 Korwin-Piotrowska K., Niczewski R., Potrzebowski J.,Celebryci w ataku. Celebrity Effect jako skuteczne narzędzie komunikacji marketingowej, Warszawa 2010.
Learning outcomes:	knowledge: • Student knows what medium qualities dealing with this topic • Knows the most important media institutions whose main area of interest are celebrities (both domestic and foreign) • Understands the principles by which these institutions operate • Knows for whom this type of media are directed • Knows the specific means of expression through which the celebrities contents are transmitted • knows who is celebrity • knows the origins of the celebrity culture phenomenon skills: • student distinguishes between primary institutions involved in the celebrity media in Poland and worldwide • understand the motivations and can identify methods used by celebrities in order to shape their image in media • Is able to identify the celebrity features and distinguish celebrity from the star
Assessment methods and assessment criteria:	Examination requirements: Essay (DOC or PPT) on the use of the media by celebrities in order to shape its own image. OBJECTIVE: To familiarize with the knowledge that students gained in the classroom. Mainly will be assessed a multifaceted representation of the phenomenon.
Practical placement:	Lack of

Classes in period "Winter semester 2023/24" (past)

Time span:	2023-10-01 - 2024-01-28	Selected timetable range: weekly course term Navigate to timetable MO TU W WYK TH FR
Type of class:	Lecture, 30 hours, 20 places more information
Coordinators:	Katarzyna Gajlewicz-Korab
Group instructors:	Katarzyna Gajlewicz-Korab
Students list:	(inaccessible to you)
Examination:	Course - Grading Lecture - Grading

Classes in period "Winter semester 2024/25" (future)

Time span:	2024-10-01 - 2025-01-26	Selected timetable range: weekly course term Navigate to timetable MO TU W WYK TH FR
Type of class:	Lecture, 30 hours, 40 places more information
Coordinators:	Katarzyna Gajlewicz-Korab
Group instructors:	Katarzyna Gajlewicz-Korab
Students list:	(inaccessible to you)
Examination:	Course - Grading Lecture - Grading

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