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Audiovisual Culture and Media in the United States

General data

Course ID: 4219-AW010-AM
Erasmus code / ISCED: 08.0 The subject classification code consists of three to five digits, where the first three represent the classification of the discipline according to the Discipline code list applicable to the Socrates/Erasmus program, the fourth (usually 0) - possible further specification of discipline information, the fifth - the degree of subject determined based on the year of study for which the subject is intended. / (0220) Humanities (except languages), not further defined The ISCED (International Standard Classification of Education) code has been designed by UNESCO.
Course title: Audiovisual Culture and Media in the United States
Name in Polish: Audiovisual Culture and Media in the United States (Kultura audiowizualna i media w Stanach Zjednoczonych)
Organizational unit: American Studies Center
Course groups: all classes - weekday programme - 1st cycle
all classes - weekday programme - 1st cycle - 1st year
obligatory lectures for weekday studies - BA level
ECTS credit allocation (and other scores): 4.00 Basic information on ECTS credits allocation principles:
  • the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS;
  • the student’s weekly hourly workload is 45 h;
  • 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes;
  • weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS;
  • work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load.
Language: English
Type of course:

obligatory courses

Short description:

“Audiovisual Culture and Media in the United States” is a lecture introducing students to a range of American audiovisual forms. The course is divided into three blocks: the first introduces a range of theoretical concepts and issues crucial for understanding the American audiovisual culture; the second offers an overview of major media forms (film and visual art are not covered since there are separate courses devoted to them in the BA program); and the third examines a number of minor but increasingly important media. While some historical perspectives on these cultural forms will be included, the primary goal is to provide students with a sense of the diversity and specificity of the discussed media as well as familiarize them with their formal, aesthetic, social, and political contexts.

Full description:

THEORY

What is (Audio)visual Culture

Reading: Gillian Rose “Researching Visual Materials”

Visual Literacy: Medium and Composition

Reading: Gillian Rose “Compositional Analysis”

Never-ending Story: Remediations and Adaptations

Reading: Jay Bolter and Richard Grusin Remediation (excerpts)

Casuals and Fans: Media Audiences

Reading: Henry Jenkins “Interactive Audiences”

How We Became Digital: The Rise of Digital Culture

Reading: Lev Manovich “Database”

MAJOR MEDIA

Photography

Reading: Steven Edwards “Photography: The Apparatus and Its Image,” Joanna Cohan Scherer “Historical Photographs of North American Indians”

Advertisements and Commercials

Reading: Gillian Rose “Semiology”

Television

Reading: Jason Mittell Complex TV (excerpts)

Video Games

Reading: Scott Rettberg “Corporate Ideology in World of Warcraft”

Music Video

Reading: Carol Vernallis “Experiencing Music Video. Aesthetics and Cultural Context”

MINOR MEDIA

Short Forms & YouTube

Reading: Barbara Klinger “Beyond the Multiplex: Cinema, New Technologies, and the Home”

Film and Television Title Sequences

Reading: Annette Davison “Title Sequences for Contemporary Television Serials”

Selfies and Instagram

Reading: Rachel Syme “Selfie”

Visualizations, Infographics, and Memes

Reading: Limor Shifman Memes in Digital Culture (excerpts)

Transmedia and Paratexts

Reading: Jonathan Gray Show Sold Separately (excerpts)

Bibliography:

See above.

Learning outcomes:

Upon completing this course a student:

1. KNOWLEDGE

• has a knowledge of contemporary audiovisual culture in USA

• distinguishes a range of media and forms of American audiovisual culture, including the latest developments

• is aware of differences between various audiovisual media and analytical methods used in their analyses

2. SKILLS

• is able to use critical tools

• is able to formulate critical arguments about American audiovisual culture

• is able to use theoretical knowledge in analyses of individual manifestations of contemporary audiovisual culture in the USA

3. SOCIAL COMPETENCES

• is aware of cultural differences between the U.S. and Europe

• is open to new phenomena and ideas in audiovisual culture in the U.S.

• understands and appreciates the role of audiovisuality in the United States as well as the transformations of the culture under the influence of digital technologies

Assessment methods and assessment criteria:

Written exam - test and quiz questions combined with short open responses.

Grading:

90%-100% - 5

85-89% - 4+

80-84% - 4

70-79% - 3+

60-69% - 3

Internships:

N/A

Classes in period "Winter semester 2024/25" (past)

Time span: 2024-10-01 - 2025-01-26
Selected timetable range:
Go to timetable
Type of class:
Lecture, 30 hours, 210 places more information
Coordinators: Paweł Frelik
Group instructors: Paweł Frelik
Students list: (inaccessible to you)
Credit: Course - Examination
Lecture - Examination

Classes in period "Winter semester 2025/26" (future)

Time span: 2025-10-01 - 2026-01-25
Selected timetable range:
Go to timetable
Type of class:
Lecture, 30 hours, 210 places more information
Coordinators: Paweł Frelik
Group instructors: Paweł Frelik
Students list: (inaccessible to you)
Credit: Course - Examination
Lecture - Examination
Course descriptions are protected by copyright.
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